Hatteras Broadens (CONT’D FROM PAGE 26)
departments. These are divisions we’ve only started in the last seven, eight years and they now each account for 20 percent of our overall revenue.” Recent investments for those divisions include an HP Indigo 12000, the third one, and a Durst P5350 hybrid digital printer for roll and board printing. Vision For The Future Hatteras was founded as a commercial sheetfed com- pany 38 years ago by Duerr’s father, Charlie, and four oth- er partners. Charlie is still involved. Bill joined full-time 12 years ago. The current wide variety of capabilities has provid- ed some protection from market downturns. Despite the global pandemic, Bill Duerr acknowledges the inherent complexities of providing diverse product offerings and credits the employees for customers’ high quality experi- ence, especially in the last year. “There is a lot to be said for being highly specialized but that’s also a big risk as well. When the pandemic hit if we were highly specialized and not highly diverse we would have had a more difficult time reacting to the uncertainties that the pandemic had brought. For us success is about being highly diverse and getting our operation to sing harmoniously. It’s the team, the diverse capabilities, great equipment and great sup- pliers.” He says technology will drive future growth. “In five years the business is going to be a lot more technology
a quality expectation perspective on the customer side because you’re now dealing with a new group of buyers. We’re continuously learning,” he adds. “It’s not the first time we’ve launched a new initiative and brought in new equipment and attacked a new market. We know that as
long as we get better each time we get a new opportunity and we’ll get to where we need to be.” Duerr attributes Hatteras’ success to its adaptability and willingness to learn. “That’s where we find we thrive. We did it with our digital print and our large format print Predominant markets for Hatteras’ folding cartons are beauty and cosmetics .
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