PT Marketing Catalog January 2020

ONLINE DISCOVERY

BONUS Ultimate PT Marketing Funnel TM Plan Inside:

Powerful Marketing To Build Your Practice

BUILD TRUST

NEW PATIENT CONVERSION

PT MARKETING CATALOG

COMMITTED PATIENTS

RAVING FANS

ULTIMATE PT MARKETING FUNNEL How to attract more new patients by going direct to the consumer

TM

Create a massive online presence, leveraging Google, search engines, and social media to be discovered by thousands more people in your community searching for your solutions

ONLINE DISCOVERY

Develop 5 star online reviews, and build your online brand to attract higher paying, motivated patients

BUILD TRUST

Utilize website systems and Google, to increase phone call inquiries and online appointment requests

NEW PATIENT CONVERSION

Leverage marketing tools that increase compliance, retention, testimonials, and social media engagement

COMMITTED PATIENTS

Nurture your patient list to reactivate, refer,

RAVING FANS

and promote your practice

What’s Your 2020 Vision? Every clinic needs an annual marketing plan that lays out specific goals, includes a strategic plan to reach those goals, and lists the most important actions you need to focus on. This Year, 2X Your New Patients With The Ultimate PT Marketing Funnel ™

Based on 8+ years of research, testing, and success with over 650 clinics nationwide, this marketing plan works! We’ve found the 5 critical marketing points you need to cover to create a thriving practice. Inside this product catalog, we’ve highlighted where each product falls within the funnel to help you pinpoint exactly what tools you may be missing from your marketing plan. As always, contact your account manager if you have questions. They are happy to help!

ONLINE DISCOVERY

BUILD TRUST

NEW PATIENT CONVERSION

COMMITTED PATIENTS

RAVING FANS

Learn more at practicepromotions.net/training

POWERFUL PT BROCHURES Educate Patients, Prove Therapy Success, & Inform Doctors

WHAT’S INCLUDED:

• Save time – let us write! Our in-house PT copywriters are here to help. • No templates, just fully-custom design. Our experienced team will craft a unique brochure to compliment your practice branding. • Compatible with brochure holders • Choose from conditions or topics including PT, OT, Surgical Rehab, Laser Therapy, Aquatic, MD Marketing, & more! • Free Shipping

WHERE BROCHURES FIT IN YOUR MARKETING PLAN:

ONLINE DISCOVERY

BUILD TRUST

Market In Local Businesses Educate New Patients Sell Add-On Services Help Patients Refer

Starting at $0.26 each

NEW PATIENT CONVERSION

COMMITTED PATIENTS

RAVING FANS

“For years we had been struggling to produce our own content. Now, we have time f reedom and an in- crease in revenue.”

– Troy • PT, Cert. MDT

Email MelissaFitch@Practice-Promotions.com or visit PracticePromotions.net/store

REVIEW GENERATION RACK CARDS I I Easily Get More Online Reviews

HOW IT WORKS:

Now, it’s easier than ever to get more reviews online. These eye- catching, friendly cards integrate a custom-brandedQR code that, when scanned on the patient’s smartphone camera, opens your specific review page! Here’s how:

Starting at $0.80 each

1) Staff Hands Out Cards 2) Patients Scan & Submit 3) Generate More Reviews!

WHERE REVIEW CARDS FIT IN YOUR MARKETING PLAN:

Improve Visibility 72% Of People Read Reviews Before Acting

ONLINE DISCOVERY

BUILD TRUST

NEW PATIENT CONVERSION

COMMITTED PATIENTS

Make Writing Reviews Easy

RAVING FANS

o

S

Email MelissaFitch@Practice-Promotions.com or visit PracticePromotions.net/store

PRESCRIPTION PADS I I Make Referrals Easy for Doctors

WHERE PRESCRIPTION PADS FIT IN YOUR MARKETING PLAN:

Starting at $2.67 each

WHAT’S INCLUDED:

ONLINE DISCOVERY

Wow your local doctors and make an impression with patients with these custom prescription pads. Full-color front, 50 sheets to a pad, with cardboard backing. Make it easy for physicians to choose you to refer to. We do all the work of designing, printing and shipping the prescriptions pads to you. Making it as easy as possible to have highly professional prescription pads representing your practice.

Build Trust With MDs

BUILD TRUST

Boost Referral Patients

NEW PATIENT CONVERSION

COMMITTED PATIENTS

• 50 sheets per pad, cardboard backing • Choose from two sizes: Small: 4″ x 5.5″ Large: 5.5″ x 8.5″

RAVING FANS

Email MelissaFitch@Practice-Promotions.com or visit PracticePromotions.net/store

PATIENT RACK CARD SYSTEM I Educate Patients & Help Them Refer Others

Wall Display Included!

WHAT’S INCLUDED:

These beautiful glossy full-color patient rack cards that highlight key conditions that your practice treats, grabbing the interest of your patients, their friends and family.

Choose 3 or 6 topics

• Includes a free, high-quality acrylic wall display • 10% off all restock orders

WHERE RACK CARDS FIT IN YOUR MARKETING PLAN:

ONLINE DISCOVERY

Become The Go-To Expert For Any Condition

BUILD TRUST

NEW PATIENT CONVERSION

COMMITTED PATIENTS

Help Patients Refer

RAVING FANS

Email MelissaFitch@Practice-Promotions.com or visit PracticePromotions.net/store

PT WIRED PLUS MOBILE APP I I Wow your patients and Stand Out With Your Own Branded Clinic App

WHAT’S INCLUDED:

Prescribe home exercises, send your own customvideo examples, encourage/track progress, share your website health tip blogs, and even request Google or Facebook reviews – right on your patient’s phone! It’s the most advanced way to automatically improve retention rates and re-engage patients with proven results. From a simple dashboard your clinicians can manage, track, and prescribe HIPAA-compliant programs in 60-90 seconds.

• Increase patient retention • Create a “wow” marketing presence • Generate Google reviews automatically • Keep patients connected, even after discharge WHERE A CUSTOM APP FITS IN YOUR MARKETING PLAN:

ONLINE DISCOVERY

BUILD TRUST

NEW PATIENT CONVERSION

Keep Patients Compliant Auto-Detects Happy Patients & Requests Reviews

COMMITTED PATIENTS

RAVING FANS

Learn more at practicepromotions.net/ptwiredplus

DIRECT-MAIL POSTCARDS I - I Easily Promote Workshops, New Locations, and Seasonal Promotions

WHAT’S INCLUDED:

1) Save Time with Copy Written For You Let us help you craft the perfect message for your event or promotion. 2) Designed to Complement Your Practice Logo & Website Our professional team of graphic designers match your practice’s colors & brand ensuring your practice keeps a professional image. 3) Free Mailing + Addressing Service We’ll help you optimize your past patient mailing list, uniquely address each individual card, and send them straight to your patients! USPS postage of 29¢ each is the only extra cost.

WHERE POSTCARDS FIT IN YOUR MARKETING PLAN:

ONLINE DISCOVERY

BUILD TRUST

NEW PATIENT CONVERSION

Get Past Patients Back

COMMITTED PATIENTS

RAVING FANS

Email MelissaFitch@Practice-Promotions.com or visit PracticePromotions.net/store

PRACTICE NEWSLETTER SYSTEM 2.0 I . Monthly Marketing Solutions For Better Monthly Results

WHAT’S INCLUDED:

The Practice Newsletter System is the most comprehensive patient newsletter systemavailable for physical therapists today. Leveraging the power of extremely professional, and custom designed practice newsletters to reactivate patients, increase referrals, and word-of-mouth. • High quality designed and printed patient newsletter • Online digital newsletter to share on social media and email • Lead generation system , using online landing pages and email marketing campaigns • BONUS - Exclusive monthly marketing consultations, newsletter marketing course and more

AUGUST 2019

Your Newsletter to Greater Health

www. MECHANOTHERAPY .physio

YOU CAN OVERCOME BACK PAIN RECOVERY IS A STEP AWAY

• Stress • Fearandavoidanceofusing the lowback

Low back pain is themost common cause of activity limitation and missedwork inmany countries around theworld and theU.S. isno different.For peoplewho experience low back pain, the recurrence rate ranges from 24-33%, and between the years of 1996 and 2006 ratesof chronic lowbackpain increased from3.9% to10.2%!Sadly, a study that came out in 2017 showed that only 10% of visits to the doctor’s office for low back pain resulted in a referral to physical therapy. That’saproblem. WhatCausesLowBackPain? Low back pain is individual andmulti-factorial. Patients should be thoroughly examined in order to identify their specific root cause. Possible causes include: • Hipweakness resulting inoveruseof lowbackmuscles • Poor trunkmuscle strength/endurance • Asymmetricaland/or inadequatehip flexibility • Excessive spinal flexibility • Positionalhabits suchasonly crossingone leg • Poor sleep

Unfortunately,many people arenot proactive aboutmanaging their low back pain andwe know that the longer peoplewait to address it, the longer it tends to stick around.Most people believe their low backpainwill justgraduallygoawayon itsownbutonestudyon490 patientsshowed thatafter12monthsof“waitandsee”only25%had completely recovered in termsofpainanddisability. BackPainSolutions MechanoTherapy to therescue!Lotsofstudiesnowshow thatphysical therapycandrastically improveyourqualityof life,decreaseyourpain and save youmoney on othermedical expenses in the long run.At MechanoTherapy,we areBoard Certified Specialists in Orthopedic Physical Therapymeaning thatwe’re the expertswhen it comes to getting youmovingpain freeonceagain.

WHERE NEWSLETTERS FIT IN YOUR MARKETING PLAN:

To find outmore about howwe can help you take charge of your back pain, call us today at (503) 567-5771 or visit us online atwww.mechanotherapy.physio.

ARE YOU LETTING YOUR PAIN HOLD YOU BACK? CALL TO SCHEDULE YOUR APPOINTMENT TODAY!

ONLINE DISCOVERY

Consistently Publish Expert Content Attract New Patients On Social Media Keep Your Patients Engaged & Coming Back For New Conditions

BUILD TRUST

NEW PATIENT CONVERSION

COMMITTED PATIENTS

Learn more at practicepromotions.net

RAVING FANS

WEBSITES AND DIGITAL MARKETING I I I I Generate Better Marketing Results Grow Your Practice Online

THE ALL-IN-ONE SYSTEM TO COMPLETE YOUR MARKETING PLAN:

ONLINE DISCOVERY

BUILD TRUST

2X YOUR NEW PATIENTS IN 2020 We create high-quality custom physical therapy websites for your practice, that are optimized to rank higher on search engines, engage visitors, and increase leads. Our powerful onlinemarketing tools then create amassive online presence for your practice. • Use local Google listings to attract patients • Blogging, social media posting, and patient newsletters done for you. • Increase phone call inquiries for your front desk. • Automated email marketing campaigns. • Easy to understand analytics. • PLUS Personalized consultations & advice.

NEW PATIENT CONVERSION

COMMITTED PATIENTS

RAVING FANS

View Website Plans and Pricing at www.practicepromotions.net

Get started on any of these powerful marketing tools!

3 Ways to Order:

Visit www. PracticePromotions.net/Store

CALL ME TO BUNDLE & SAVE!

Call Melissa Fitch at 800.594.7656

Email MelissaFitch@Practice-Promotions.com

“Practice Promotions has really helped us with direct access referrals and patients informing their doctors where they are choosing to go for physical therapy.” – Jay, PT, Owner of Ellis Physical Therapy

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