USING FACEBOOK LIVE
broadcast steady, like a tripod. In addition, make sure your environment is completely quiet so your audience can focus on your content without hindrance. If you plan on having more than one person in the video, use microphones to ensure your audience can hear you. 3. ENGAGE WITH THE COMMENT SECTION. You could be alienating the audience you’re trying to engage by failing to respond to questions in the comment feed. Facebook Live isn’t just about broadcasting yourself; it’s also about communicating with your viewers directly to develop relationships with them. And as an added bonus, viewers’ comments can give you valuable feedback and consumer insights. It takes effort, but putting in the time to respond is well worth it to show you care about your audience’s opinions. These tips only scratch the surface of making your Facebook Live event a success, but they offer a good starting point. Before you dive in, know that Facebook’s platform changes periodically, so be sure to test Facebook Live on your personal page to familiarize yourself with the updated format. And to stay up to date on all of Facebook’s updates, check out their new newsroom at Newsroom.FB.com.
FOLLOWING HER CURIOSITY JACKIE JENSEN AND EFFECTUS ATHLETICS Jackie Jensen’s journey to becoming an affiliate owner began with a Zack Snyder movie. It was the mid-2000s, and “300” had taken theaters by storm — and like many moviegoers, Jackie was impressed by the physical fitness of the actors portraying Spartan warriors. Her interest led her to the work of Mark Twight and Gym Jones as a whole, and, from there, CrossFit was only a short leap away. “I’ve always been a curious individual,” Jackie tells us with a laugh, reflecting on how her initial interest in the “300 workout” led to her career as a box owner. “My husband and I opened our gym back in 2013,” she explains, expressing how she’d hoped to make a lasting impact on the community. “What I didn’t know was the impact it would have on me.” You see, Jackie’s curiosity didn’t stop when she opened EffectUs Athletics in St. Michael, Minnesota. As a CrossFit coach, she became more and more interested in the ways the body moves and what she could do to help members who were struggling with mobility. “Training members, you begin to notice the ways the body is designed to do air squats, and how many still struggle to do them,” Jackie points out as an example. “That’s how I stumbled across physical therapy.” We should mention that Jackie is now more than an affiliate owner. Last May, she graduated from physical therapy school and began her work as a clinician! Jackie sees this as an opportunity to “optimize human performance outside of the gym,” and “give people the quality of life they want.” She finds her continued work at EffectUs Athletics as integral to this work, pointing out that “a CrossFit coach has the power to make a huge change in a person’s life.” But her box hasn’t only impacted Jackie’s interest in health and mobility. She says the personal bonds have made the biggest impact on her. “My husband and I got married last year, and I realized all my bridesmaids were members from the early days of our gym,” Jackie explains. “I kept thinking I was going to change this community, but they ended up changing me. They gave my life so much meaning.”
HAM AND CHEDDAR POTATO SKINS
INGREDIENTS
• 6 small potatoes (1 1/2 lbs) • 2 tbsp reduced-fat sour cream • 1/4 tsp kosher salt • 1/4 tsp freshly ground black pepper
• 2 scallions, sliced (white
and green parts separated)
• 2 oz sliced deli ham, chopped • 1/2 cup grated sharp cheddar cheese
DIRECTIONS
1. Heat oven to 350 F. 2. Bake potatoes on baking sheet 25–30 minutes or until tender; set aside to cool. Heat broiler with rack in highest position. 3. Halve cooked potatoes lengthwise. Scoop out flesh, leaving a 1/4- inch border in the skins; transfer potato flesh (about 2 cups) to a bowl. Mash potato with sour cream and 2 tbsp water; season with salt and pepper. Fold in scallion whites and ham; spoon filling into potato shells. 4. Arrange filled potato skins on a baking sheet; sprinkle evenly with cheese. Broil 5 minutes or until cheese is melted. Sprinkle with scallion greens before serving if desired.
NUTRITIONAL INFO
Yield: Serves 6 | Calories 186| Fat 4.3g | Protein 7g | Carbs 30g | Fiber 3g | Sugar 2g | Sodium 279mg
Thanks, Jackie!
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