Generations Law Group September 2019

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

412 E. Parkcenter Blvd. Suite 210 Boise, ID 83706 208-401-9300 www.genlawgroup.com

Inside This Edition

1.

How ESOPs Can Decrease Your Worries

2.

Types of Intellectual Property

A Reading List for Real Success

3.

How to Attract Millennials to Your Business

Have a Laugh

4.

Automation Has Come to Small Business

Let the Robots Do It Running a small business means wearing many hats. More often than not, CEOs find themselves moonlighting as marketers, customer service specialists, human resources representatives, project managers, and just about any other job that needs doing. That’s why more and more entrepreneurs are exploring automation to free up their time and focus on growing their business rather than just keeping it afloat.

Automation Has Come to Small Business manager have been automated thanks to applications like Apptivo. With features to track tasks and submit timesheets, this scalable tool allows everyone to stay up to date on the logistics of business and make coordination a breeze. RESPONSE TIME IS EVERYTHING Many small businesses hesitate to bring “bots” into customer- facing operations because they don’t want to lose their human touch. But humans are busy, and an unanswered request for a quote or a delayed response to a question will quickly give current and potential customers a bad impression.

AUTOMATION ON YOUR LEVEL In the past, automated systems were solely within the purview of big businesses. Applications for organization were either too expensive or too wide in scope to fit the needs of smaller companies, but those days are over. Plenty of tools have been developed to help you and your team reduce workloads and run more efficiently, no matter your company’s size. REDUCING THE CHAOS Unless your business is large enough for several project managers, chances are that every employee is responsible for their own organization. This quickly leads to miscommunication, conflicting schedules, and roadblocked projects. Thankfully, many basic functions of a project

That’s why software like Keap exists. Keap allows you to send automated email responses at the first point of contact. This message can be as simple as an acknowledgement that their message was received and will be answered soon. The important part is that your customers are reassured that they are being heard.

Far from making your business more robotic, automated tools allow your team to focus on what

they do best. That means more time for thoughtful customer service emails, personalized interactions with customers, and well-executed projects. That’s something you and your clients will appreciate.

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