“Innovation is the core competency of our company. It’s something that we all get involved in. We’re all very passionate about work, you know, relentlessly focused on using the consumer as our compass when we bring new products to market,” said McDonald. The success of the products reflects the passion and care the team puts into the craft. “It’s further evidence that the consumer is looking to drink better and they’re thinking about what alcohol products they put into their body. We’ve seen great growth in the ‘better for you’ beverage alcohol space. We’re only still in the introductory phase and we expect it to continue. We feel like we’re still learning every day and we can’t wait for what the next few years have in store,’ said McDonald.
“As the saying goes, the simplest things are sometimes the hardest to achieve.”
“Innovation is the core competen- cy of our company.”
SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2020 122
DECEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
Made with FlippingBook Online newsletter