ents brewers require, along with our vast portfo- lio of malt and hops.” Local warehouses also carry some smaller maltsters regional based products to support the local aspect for our customers.
“Customer wise, I want to be as easy to do business with as possible. I don’t want the customer concerned with my company’s ability to execute. We want our customers focused on running their business.”
CMG supplies customers coast to coast in North America. “We have 13 distribution facili- ties in North America, nine in the US and four in Canada, the latest being Halifax, Nova Scotia, which allows us to reach the Maritimes. Our goal is to be within 24 to 48 hours of where our cus- tomers are enabling shortened lead times. We don’t want our customers to have to take on a bunch of stock. We want to help them manage their working capital and space constraints so they can source only what they need at any given time.” CMG strives to be a one-stop shop for brewer- ies and distilleries and carries a wide portfolio of products. “Malt is the core of our business. However, hops are also essential for our custom- ers and we’re proud to work with Yakima Chief in North America to provide their high-quality hops to our customers. We also offer cleaning products, spices, and numerous other ingredi-
For Bechard, it’s about quality, integrity and building relationships. “If you sell products or services that are of low quality that you yourself don’t believe in, or if you’re untrustworthy and don’t have a high degree of integrity, you will fail to build mutually beneficial relationships necessary for long term success. “Customer wise, I want to be as easy to do business with as possible. I don’t want the customer concerned with my company’s ability to execute. We want our customers focused on running their business. We want to be a partner they can count on every time. That means making sure we get them what they want when they want it how they want it and where they want it every time.” Country Malt Group continues to grow and expand their portfolio. “It’s a constant evolution to make sure we are looking for what’s next. What is it that customer is going to need both today and into the future?
“We have 13 distribution facilities in North America, nine in the US and four in Canada, the latest being Halifax, Nova Scotia, which allows us to reach the Mar- itimes.”
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DECEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2020
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