EXECUTIVE DIRECTORS 2 NEW ADVANCEMENTS
Sharon & Pat Autry TEXAS The Importance of Personal Connections
Since then, the Autrys have been sharing their new favorite store. Prior experience with other business models allows them to highlight the benefits of buying directly from the manufacturer. “We have a restaurant and a retail store,” Sharon says. “When we buy products, we have to bump the price up and resell them to our customers. But when we buy products from Melaleuca, there’s no middleman. We get the product straight from the company. No markups.” Another difference with traditional businesses is that Melaleuca doesn’t have a large startup cost. “Traditional businesses take a long time to make money,” Sharon points out. The Autrys also have sound advice to share about keeping a balanced mindset. “We are in an emotional business,” Pat says, “so don’t let your highs be too high, and don’t let your lows be too low. Just measure the things you can control. Don’t measure enrollments; measure reach-outs. Measure names added to your contact list. The enrollments will follow.” The Autrys also really appreciate the support they have available. “It’s so encouraging to have people to help me when I run into something different and don’t know how to do it,” Pat says. “I’ve called four or five of the seven people listed on my business report. It’s amazing that they’re so available!”
Sharon and Pat Autry have a thriving Melaleuca business. A conversation with them reveals that one of the natural skills that has helped them build their business is making connections personal. Sharing how the products have changed their lives really gets potential customers to listen. “It’s the personal stories,” Sharon says. She loves the Peak Performance Pack and shares the benefits she’s experiencing. “I tell people it’s made the biggest difference in how I feel,” she says. “It carries more weight when somebody you know personally shares their experience,” Pat adds. “Honestly, that was part of my very first connection to Melaleuca,” he says. “When our enrollers, National Directors 2 Sabrina and Doug Ellis, shared the Melaleuca Overview, it was not just anybody sharing a story of success in their business. These were friends that I knew personally. It was really meaningful to hear what was going on in their lives and about the new safer product store that they had found.”
$276,222 47
LIFETIME EARNINGS
DIRECTORS IN THEIR ORGANIZATION
JULY 2022 | MELALEUCA.COM 25
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
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