TOOLKIT PROFESSIONAL IMAGE
LeadWell.InsideAveritt.com
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
For more than 50 years now , our professional image has helped set the Averitt team apart. It is also an important part of our brand – our job is to make sure it stays that way. We want our image to continue to set us apart for the next 50 years. Like anything else, leadership sets the tone and is responsible for how our associates meet our standards.
One of the best resources for you as a leader is LeadWell.InsideAveritt.com/Image. This is where you can find the most up-to-date information on our professional uniform program, image and grooming standards, and processes for new hires. Additionally, we’ve included some tools that can help you reinforce the importance of professional image to your associates:
IN THIS BOOKLET
2 3 4 5 6 7 8 9 10
Uniform & Grooming Standards: a quick reference that shows how an associate should look when in uniform. Uniform Allotment Guidelines: from drivers to dock associates, this page outlines which associates are required to wear uniforms, as well as which associates are eligible to receive a uniform allotment each year. Uniform Exchange Program: associates can get a free uniform shirt when they turn in five old ones. Shirt Voucher Program: help your associates maintain our professional image standards by providing them with a voucher to be used toward new uniform shirts. Clean Hat Program: hats can get dingy and grimy pretty quickly. Keep our associates looking in tip-top shape by having them turn in their old ones for a replacement. Arm Sleeve Program: while we support associates expressing themselves with tattoos, we do have image standards that call for body art to be covered or inconspicuous. Part-Time Dock Uniform Program: to help our part-time dock associates wear their Averitt uniform with pride. Switcher Safety Shirt Program: special reflective wear is provided for the safety of our dock-switcher associates. Temporary Associate Garment Program: even though they’re not required to wear uniforms, there are special clothing guidelines in place for temps.
We encourage you to familiarize yourself with all of our image standards, to set the example yourself, and to coach up your associates on how to make sure they’re looking sharp each day. As we do that, we’ll continue to set the standard for professionalism.
If you need additional resources or have questions, please email uniforms@averitt.com.
Thank you, Marketing & Communications
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
UNIFORM & GROOMING STANDARDS
Below are images of two posters you will receive in the beginning of the year that outline our Uniform and Grooming Standards. Please plan to post these in a visible area in your facility. To order additional posters, contact Dayna Pierce at dpierce@averitt.com or Alice Crabtree at acrabtree@averitt.com .
GROOMING
PROFESSIONAL IMAGE STANDARDS
H A I R
DECORATIONS
TOO LONG
YES
NO
• Men may not wear hair decorations of any kind • No pork chop or decorative sideburns • Men’s hair should not extend below the earlobe in the front or the collar in the back
• Hair must be a naturally occurring color • Sideburns must be trimmed above the earlobe • Women’s hair must be neatly trimmed or pulled back
PROFESSIONAL IMAGE STANDARDS Uniform
FACIAL HAIR
Our uniforms are a symbol of the teamwork and
UNNATURAL COLOR
TOO LONG
TOO STYLIZED
YES
NO
ownership associates like you demonstrate every day. We are proud of our Averitt Red because it comes with the promise of excellence and commitment to service that defines our team. Thank you for wearing our colors with pride!
• No braiding, beads or elastic bands • No dyed colors other than your natural hair color • No unnatural beard lines, neck lines, shapes or design cuts • Maximum of ½ inch • Closely shaped to the face
• No handlebars, long drooping mustaches, unnatural shapes or mustache wax • Mustaches (without lower facial hair) must not extend onto or over the upper lip and may not extend beyond or below the corners of the mouth
We encourage you to familiarize yourself with all our image standards and to make sure you’re doing your part to look sharp each day – from head to toe. As we do that, we’ll continue to set the standard for professionalism for the next 50 years and beyond. Thank you for all you do and for helping us maintain our reputation for professionalism!
Visit InsideAveritt.com/Image for more details
HAT
CLOTHING
ACCESSORIES
SHOES
ALSO...
SHIRTS • Neat, clean and in good repair • Tucked in, except for Averitt-approved no-tuck shirts
• Only Averitt-branded hats
• Tattoos covered or inconspicuous; offensive and/or disturbing images are prohibited • Body jewelry is prohibited. Women can wear earrings. No hoops or dangles. No other body jewelry for men or women is allowed • All garments and hats should be their original Averitt Red • Replace if faded or frayed • Go to InsideAveritt.com/handbook
• Black belt; no oversized or excessively designed buckles • Remove visible body piercings, including tongue piercings, while working • No excessive jewelry or accessories such as pins or buttons • Women may wear earrings; hoops and dangling earrings may not be worn while handling freight
• Black, polished and in good repair
• Bill facing forward
• Black or gray socks
• Replace if faded or stained
• No tennis shoes, cowboy boots or sandals/flip- flops
• Replace if faded or stained
PANTS/SHORTS • Gray in color
• Proper fit, resting on the hips • Maximum of 3” above the knee for shorts
to see if you should replace or recycle
InsideAveritt.com/Uniforms
1.800.211.0314
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
UNIFORM ALLOTMENT GUIDELINES
Driver and dock associates are required to be in complete Averitt uniform from head to toe on the job. The below chart is to help you determine what your associates receive each year as part of their uniform allotment, as well as which associates are eligible to receive an allotment. This amount will help them with replacing old garments. WHO IS ELIGIBLE FOR ALLOTMENT?
Uniform Required Associates Full-Time Drivers
$ 150 $ 100 $ 150
Part-Time Drivers Full-Time Dock Part-Time Dock
3 T-Shirts
Non-Required Associates Frontline Leaders
$ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150
Operations Managers Field OS&D Associates
Operations Support Associates Dedicated Support Services Leaders
Field W&R Associates Driver Support Specialists
Maintenance Frontline Leaders who are not on the rental program
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
UNIFORM EXCHANGE PROGRAM
The Uniform Exchange program focuses on taking uniform shirts that do not fit image guidelines out of the system and replacing them with new ones. Every shirt our associates donate to be recycled goes to Matthew 25 Ministries – a humanitarian aid and disaster relief organization that rescues and reuses products to help people all around the world. UNIFORM EXCHANGE PROCESS 1. Complete all aspects of the Uniform Exchange form completely. A Uniform Exchange form is provided in all uniform catalogs and can be found at InsideAverit.com/UniformExchange. 2. Send Uniform Exchange form and five old uniform shirts via truckmail to Marketing and Communications. 3. We will also accept pants, shorts and jackets, although these items are not part of the 5/1 exchange. 4. Once Marketing and Communications receives the five shirts to be exchanged, orders will be placed for one free shirt that is listed on the exchange form. The new item will ship directly to the associate. UNIFORMITY EXCHANGE PROGRAM This is available for uniform allotment eligible associates only. Send five old uniform shirts by truckmail to CSC: Attn Marketing & Communications and you will receive a FREE shirt, listed below.
Name______________________________________________________ Domicile______________________________________ Home Address_____________________________________________________________________________________________ Number of Shirts Returned ___________________________________________________________________________________
Item
Item #
Description
Size
Qualifying Embroidery Choices
Polo Shirt with Pocket
116282-151 100% polyester
(Choose up to two) ☐ ACFK ☐ U.S. Veteran ☐ Driver Trainer ☐ 20 Year Team ☐ 30 Year Team ☐ 40 Year Team
Polo Shirt without Pocket
116283-151 100% polyester
Short-Sleeve No-Tuck Shirt
89518-15 Cotton/polyester
Long-Sleeve No-Tuck Shirt
64241-15 Cotton/polyester
Action Back No-Tuck Shirt
116918-151 Cotton/polyester
Short-Sleeve Kenton
117782-150 Cotton/polyester
Long-Sleeve Kenton
117783-151 Cotton/polyester
Women’s Moisture Management Polo
61582-15 100% polyester micro
Averitt 1971 Reflective T-Shirt SS* *Averitt 1971 T-Shirts are unavailable for embroidery The uniform exchange form is also available at InsideAveritt.com/UniformExchange. Please include this form in the box with your shirts. 64243-15 100% cotton (dock associates only) Averitt 1971 Reflective T-Shirt LS* 63232-15 100% cotton (dock associates only)
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
SHIRT VOUCHER PROGRAM
To help encourage professionalism, you may decide to give associates a Shirt Voucher in the amount of $35, which they can apply toward the purchase of a new shirt. SHIRT VOUCHER PROCESS 1. Service center director, Dedicated site manager, operations manager, frontline leader or
Regional VP of Operations can request the voucher. 2. The recipient must be a uniform required associate.
3. Requests can be emailed to uniforms@averitt.com with the quantity needed. 4. The uniform team will fill the request. Vouchers will be truckmailed to you along with instructions. 5. Coach the associate on our image guidelines and how to participate in our uniform exchange program. 6. Once you have coached the associate on our image guidelines, present them with one voucher for a new shirt. 7. Email uniforms@averitt.com with the first and last name of the recipient. 8. The uniform team will then deposit the funds into the associate’s Cintas account within 24 hours.
PROFESSIONAL IMAGE THANK YOU FOR YOUR THIS VOUCHER IS FOR A NEW SHIRT!
$35 has been deposited in your uniform account FOR A NEW SHIRT! Visit InsideAveritt.com/Uniforms InsideAveritt.com/Uniforms for more details
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1.2024
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
CLEAN HAT PROGRAM
The Clean Hat program focuses on providing clean hats in exchange for hats that are faded, frayed, stained or otherwise don’t meet image guidelines. All active associates who are wearing hats that do not meet image and uniform guidelines are eligible.
Requests for hats to use in our Clean Hat program can be made by the below associates by sending an email to cleanhats@averitt.com .
AVAILABLE HAT STYLES
• Service center leadership • Dedicated site leadership • Maintenance leadership • On Tour Logistics leadership • Driver support specialists • Safety coordinators CLEAN HAT PROCESS 1. Submit a request via email to cleanhats@averitt.com . 2. Marketing and Communications will order and ship the hats to you. 3. Once you receive the hats, seek out associates with hats that do not meet image guidelines and offer them a new hat in exchange.
Program Cintas Item # QIC/Rplus Item#
Item Name
Image
062970
CINTAS62970
Reflective Trim Cap
116947
RPLUS116947
Reflective Mesh Cap
Red (LTL, Truckload, Dedicated) LTL TRUCKLOAD DEDICATED
000128
CINTAS128
Mesh Ball Cap
000131
RPLUS035
Knit Cap
N/A
N/A
Gray Reflective Cap
4. Old hats should be
collected and shipped back to Marketing and Communications for recycling.
Gray (Maintenance & Mercedes) MAINTENANCE & MERCEDES
000131
CINTAS131
Gray Knit Cap
Black (OTL) ON TOUR LOGISTICS
063863
N/A
OTL Cap
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
ARM SLEEVE PROGRAM
The purpose of Arm Sleeves is to assist associates who have tattoos that do not meet our image guidelines.
Associates may also purchase this item for themselves on the uniform website.
Requests for a supply of Arm Sleeves can be made by the below associates:
• Service center leadership • Dedicated leadership • Driver support specialists • Human Resources coordinators
ARM SLEEVE PROCESS 1. Submit your request by sending an email to uniforms@averitt.com 2. Marketing and Communications will order and ship the sleeves to you. 3. Once you receive the sleeves, coach associates who do not meet image guidelines and offer them a sleeve to bring them into compliance.
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
PART-TIME DOCK UNIFORM PROGRAM
To help our part-time dock associates wear their Averitt uniform with pride, this program provides them with a uniform allotment of three Averitt branded shirts.
On Jan. 1 every year, all part-time dock associates receive a uniform allotment of three shirts.
New part-time dock associates are eligible to redeem the allotment once they have completed 40 days of employment . After their first 40 days, part-time dock associates can redeem their uniform allotment by visiting our uniform website.
Part-Time Dock Uniform Program
AVERITT 1971 REFLECTIVE T-SHIRT Short-sleeve (64243-15) 100% cotton 1 credit Sizes S-6XL AVERITT 1971 REFLECTIVE T-SHIRT Long-sleeve (64242-15) 100% cotton 1 credit Sizes S-3XL
SHIRTS FOR ALL
Popular shirts for both men and women. (Order in men’s sizes.)
All eligible part-time dock associates*
receive three uniform shirts
POLO SHIRT WITH POCKET Short-sleeve ( 116282-151 ) 100% polyester pique knit 1 credit Sizes XS-8XL *Tall sizes available
*POLO SHIRT WITH POCKET $15.91 (67065-16)
ombinatio n. Any garments ordered outside the three approved shirt credit s must be paid for by the associate . *Part-time dock associates become eligible for credit once reaching 40 days of employment. Mix and match any three- shirt c $15.40 (67117-12) POLO SHIRT WITHOUT POCKET
Polos
HOW TO ORDER Online: InsideAveritt.com/ U niforms Phone: 800-211-0314 Please see your leader for questions. 100% polyester pique knit *Longer sleeve and back length options available
Good for all occasions. For both men and women.
100% polyester pique knit
T-Shirts
*NEW AVERITT 1971 REFLECTIVE T-SHIRT
161782 R0216 LeadWell.InsideAveritt.com 8
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SHORT-SLEEVE
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
SWITCHER SAFETY SHIRT PROGRAM
Our Driving Concern is Safety, which is why we provide our dock associates performing switcher duties with three high-visibility shirts. To request reflective garments for your associates, leaders can email uniforms@averitt.com with sizes and quantity.
UNISEX SS ANSI T-SHIRT Item# - 074360 • Moisture management • Moisture wicking • ANSI 2 compliant • UV protection • Upper left chest pocket • Underarm mesh vents • 100% polyester • Imported
HI-VIS 2 COLORBLOCK Long sleeve SHIRT Item# - 071313 • Moisture wicking, breathable fabric • UV protection • Crewneck with contrast black neck band • Upper left chest pocket • Mesh under arm vents • Contrast black on lower sleeves and cuffs • Reflective segmented tape • Lower front black panel and straight bottom hem • 100% polyester • Imported
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PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
TEMPORARY ASSOCIATE GARMENT PROGRAM
Temporary associates are required to follow our image standards when it comes to facial hair, grooming, etc. They are not required to wear uniforms, but there is a special policy in place for temps when it comes to clothing. • Drivers: solid, true red or button-down shirt (long-sleeve or short-sleeve) and gray or black pants (no jeans)
• Dock: solid, true red t-shirts
• All others: business professional wear
To request garments for your temporary associates, email uniforms@averitt.com with temporary associate’s name, size and quantity.
DRIVER
DOCK
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