Leica China x MEDICOM TOY figura BE@RBRICK figurice su artefakt hajpa – i njihov proizvođač ME- DICOM TOY to pažljivo potencira nizom kolaboracija (od Chane - la pa do muzeja MoMa ). Među- tim, u saradnji sa legendarnim proizvođačem Leica , dogodio se potpuno neočekivan spoj koji in- spiraciju vuče iz srži sistema ka- mere Leica M . Potpuno pionirski projekat samo produbljuje kultni status koji Leica ima među publi- kom nove generacije.
LEICA CHINA X MEDICOM TOY FIGURE BE@RBRICK action figures are a hype artefact - and their manufacturer, Medicom Toy, has carefully emphasised this fact through a series of collaborations (with everyone from Chanel to New York’s MoMa). However, its collaboration with the legendary Leica has led to the creation of a completely unexpected combination that draws inspiration from the core of the Leica M camera system. This completely pioneering project only serves to deepen the cult status enjoyed by Leica among the new generations.
Ikea Art Event baterijska lampa Švedskog giganta povezujemo sa ćuftama, velikim plavim šuškavim torbama i (omraženim) imbusom kojim se name- štaj sastavlja. Međutim, u sklopu njihove tradicionalne inici- jative Art Event , imbus u saradnji sa vrhunskim kreativcima postaje dizajnerski predmet želje. Ryota Morikawa iz bren- da Gelchop pretvorio je formu skromnog ključa u LED i ba- terijsku lampu. Pored jasne upotrebne vrednosti, tu je i ona umetnička proistekla iz reinventisanja svakodnevnih obje- kata na neočekivani način. IKEA ART EVENT TORCH We associate this Swedish giant with meatballs, big blue rustling bags and the (hated) Allen key that’s used to assemble its furniture items. However, as part of its traditional Art Event initiative, in collaboration with top creatives, the Allen key is becoming a design object of desire. Gelchop’s Ryota Morikawa transformed the form of this modest key into a LED lamp and torch. Apart from its obvious values in terms of usage, there is also the artistic value that comes from reinventing everyday objects in an unexpected way.
Moon Pod stolica Osmišljen tako da oponaša efekat terapije plutanja, Moon Pod je futuristički odgovor na dobar stari lazy bag koji smo svi makar jednom u životu imali u stanu (i obožavali). Njego- va opuštajuća priroda pruža pravi odgovor na stres, anksio- znost, nesanicu – ali i posledice trauma, kao i pomoć u treti- ranju poremećaja pažnje. Iako nije gedžet u klasičnom smislu te reči, način na koji je dizajniran i proizveden svrstava ga u saveznike svakodnevice za koje ćete se pitati kako ste uop- šte mogli bez njih. / MOON POD CHAIR Designed in such a way as to mimic the effect of floatation therapy, the Moon Pod is a futuristic response to the good old lazy bag that we’ve all had (and adored) at least once in our homes. Its relaxing nature provides the right response to stress, anxiety, insom- nia - but also the negative impact of trauma, as well as helping to treat attention deficit disorders. While it isn’t a gadget in the classical sense of the word, the way it’s designed and manu- factured places it among the ranks of the allies of everyday life that will make you wonder how you even coped without them.
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