A Z MANIFESTO The sustainability alphabet of Stella McCartney The title of passionate and consistent fashion environmentalist goes, without hesitation, to the daughter of a Beatles legend W hile ecology has been discussed broadly in all fields of fashion, under the guise of glamour, art and our base passions and consumer habits, it has long been protected from criticism with regard to environmental pollution. One fashion pioneer who has seriously, vocally and publicly begun advocating for a civilised, sustainable and ecological approach to fash- ion is certainly famous designer Stella McCartney. She chose her materials carefully, deciding not to use natu- ral furs and to invest serious resources in the creation of a non-toxic adhesive for trainers. And while sustainability in fashion often has tedi- ous connotations, it is once again Stella who has spiced things up and created pieces that are fashionable, but al- so attractive and provocative, while adhering to all eco- logical postulates. And this turned out to be a broad term, so the new collection has been named the “A-Z Manifes- to”. She spent her days under lockdown developing the future of her brand on a sustainable basis, which is how the collection got its name: A means accountable, O is or- ganic, V is vegan, T is timeless, and so on. Although the story that accompanies this work is se- rious and has the aim of raising our environmental aware- ness, the emphasis is on the collection itself. Shown in the form of a film shot in the gardens of Houghton Hall in Norfolk, models strutted around a stone circle, passed through a tree-lined lane and curved around a hedge to the rhythm of music. Everything was in the spirit of the ado- ration of Mother Nature, almost like some ancient ritual. e collection’s main motif is provided by a shell. It runs through provocatively circular knitted rows around the chest of the dress of a model in the form of a print on designs, or a shell-shaped handbag. An hourglass sil- houette dominates every combination, rounded in some places and with sharp lines in others. And all of this has been produced from materials that are timeless, recycled or represent leftovers from previous collections. And, yes, it doesn’t have to be boring, stresses Stella. Even using timeless materials you can make a fresh, sexy and differ- ent design. e idea of fashion without a clear trend is certainly new and fresh, and we’ll see whether it will be accepted in the coming seasons. Until then, Stella, we’re rooting for you.
Siluete su lepršave i ženstvene, a figura je stavljena u prvi plan Silhouettes are fluttering and feminine, with the figure brought to the fore
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