Reč dobrodošlice
Welcome message
Novembar 2020.
November 2020
Dragi putnici, VAZDUHOPLOVNA INDUSTRIJA JEDAN JE OD GLAV NIH POTPORNIH STUBOVA EKONOMSKOG I SOCI JALNOG RAZVOJA. Povezivanje i umrežavanje ljudi, kul- tura, kompanija i ekonomija bilo bi nezamislivo bez jata čeličnih ptica koje svakodnevno krstare nebom. Upra- vo zbog toga naša obaveza je da tu ulogu sprovodimo odgovorno i u skladu sa ciljevima održivog razvoja, na način koji će uticaje na životnu sredinu svesti na naj- manju moguću meru. Mi u Er Srbiji tu obavezu shvatamo veoma ozbiljno. U skladu sa izrekom koja kaže da „planetu nismo nasle-
Dear passengers, THE AIR TRANSPORT INDUSTRY IS ONE OF THE MAIN PILLARS OF SUPPORT FOR ECONOMIC AND SOCIAL DEVELOPMENT. The connecting and networking of peo- ple, cultures, companies and economies would be impo- ssible without a flock of steel birds cruising the skies every day. As a result of this, it is our obligation to fulfil that role responsibly and in accordance with the goals of sustaina- ble development, in a manner that will minimise our impa- ct on the environment. At Air Serbia we take this obligation very seriously. In accor- dance with the proverb “we didn’t inherit the planet from
dili od predaka, nego pozajmili od potoma- ka“, trudimo se da na najbolji mogući način vodimo računa o resursima koji su nam po- vereni na čuvanje, a nisu neograničeni. Odr- živo poslovanje i briga o zaštiti životne sredi- ne nama ne predstavljaju opterećenje, već privilegiju da aktivno učestvujemo u kreira- nju boljeg okruženja za generacije koje do- laze. Zato smo već sada usvojili neke mere iz ove oblasti koje će tek za nekoliko godi- na postati obavezne. Verujemo da je to put kojim svi treba da idu jer nas na polju ekolo-
our ancestors, but borrowed it from our des- cendants”, we strive to manage resources that are not limitless and that were entrusted to us in the best possible way. We don’t see sustainable operations and caring for the environment as a burden, rather as a privilege that enables us to participate actively in the creation of a better environment for the generations to come. That’s why we’ve already adopted certain measures in this field that will only become mandatory a few years from now. We believe this is a path that everyone needs to take, because each indivi-
ške osvešćenosti svaki individualni korak vodi napred kao društvo u celini. Čak ni u izazovnim okolnostima koje trenutno potresaju avio-industriju na globalnom nivou ne smemo izgubiti iz vida širu sliku i zapostavi- ti brigu o očuvanju eko-sistema planete i sprečavanju klimatskih promena. Na narednim stranicama, kao i u okviru posebnog segmenta na našem sajtu, možete saznati više o aktivnostima i inicijativama koje spro- vodimo s tim ciljem. Novembar je mesec koji na severnoj hemisferi donosi hladnije vreme, samim tim i pojačano grejanje, zbog čega se dodatno troše resursi i povećava nivo zaga- đenja u celom svetu. Zato smo u ovom broju poseban akcenat stavili na ekologiju i zaštitu životne sredine, pa se možete informisati o značaju drveća i čitati o tome kako je pokret povratka prirodi postao globalni inter- net fenomen. Kao i u svakom prethodnom izdanju, pi- šemo o prirodnim bogatstvima na destinacijama do kojih letimo. Suvišno bi bilo isticati koliko je briga o oču- vanju okoline važna kako bismo sačuvali njihovu izvor- nu lepotu i autentičnost. I mali podsetnik za kraj – iako je pisanje o ovim temama značajno kako bi se podiza- la svest, briga o našoj planeti ne sme ostati samo slo- vo na papiru. Zato vas pozivamo da zajedno brinemo o svetu u kojem živimo, uživamo u njemu i sačuvamo ga za one koji dolaze posle nas. Uživajte u letu i srećan put.
dual step in the field of environmental awareness advances us as a society. Even under the challenging circumstances that are shaking the air transport industry to its core at the global level, we must not lose sight of the bigger picture or neglect to care for the protection of the planet’s ecosystem and act to prevent climate change. You can discover mo- re about the activities and initiatives we’re conducting for that purpose on the following pages, but also within a spe- cial segment of our website. November is a month that brings colder weather to the northern hemisphere, and consequently stronger heating, which is why additional resources are used and the level of pollution increases worldwide. That’s why this issue of Elevate has a special focus on ecology and environmen- tal protection, so you can learn about the importance of trees or read about how the ‘back to nature’ movement has become a global internet phenomenon. As in every issue, we write about the natural resources at the destinations we serve. How important environmental protection is for preserving their natural beauty and authenticity goes wi- thout saying. Finally, a small reminder, even though wri- ting about these topics is important for raising awarene- ss, caring for our planet mustn’t merely be something to write about. That’s why we invite you to take action to ca- re for the world we live in together, to enjoy it and preser-
Održivo poslovanje i briga o zaštiti životne sredine nama ne predstavljaju opterećenje, već privilegiju We don’t see sustainable operations and caring for the environment as a burden, rather as a privilege
ve it for those who will come after us. Enjoy your flight and have a good journey.
Iskreno vaša, Er Srbija
Sincerely yours, Air Serbia
Er Srbija » Air Serbia | 5
Made with FlippingBook interactive PDF creator