THE RISE OF GLOBAL DESIGN We all love the same objects in interiors Has it ever happened to you that you’ve entered a bar and for an
instant you weren’t sure whether you were in Belgrade, Berlin or Brooklyn? A bar made from a piece of solid wood “with character”, dizzyingly high black metal pro- file shelves with a “matt” finish, mid-centu- ry armchairs and harmonious Scandinavi- an patterns on fabrics with a used look – it seems that in this digital age, more than ever before, rooms around the planet appear almost identical! Certainly contributing to the entire story of design without borders is the fact that almost all the same brands are available to us everywhere around the world – wheth- er that relates to those on offer for extremely low prices at shiny megastores in every major city or those smaller brands from the luxury niche that represent the last word in trendiness and are now available at our fingertips via options for ordering online (and via smartphones, as a logical extension). However, the rise of global creativity is mostly being driven by the cooperation between the two – and the tendency for capsule collections to com- bine the logistical power of mass producers with talent- ed individuals who were previously present only in the most elite concept outlets of Paris and Milan. We’ll take, as an example, the collaboration between Sweden’s Ikea and Danish design duo Hay, comprising Mette and Rolf Hay. eir fascination with the furniture of clean lines and meticulous finishes that dominated homes in the 1950s and ‘60s gained fresh momentum in the previous decade, when such decorative factors be- came prestigious. With authentic archived pieces achiev- ing astronomical prices, Mette and Rolf gave themselves the mission of providing flawless designs at more afforda- ble prices, with the customer never feeling as though their budget has led them to compromise on their lifestyle. ey created for Ikea the Ypperlig series, which is synon- ymous with excellence in Sweden, and that capsule col- lection focused on everyday details of superior design that are affordable even to those with shallower pockets. e development of the digital platforms that have become a kind of “nursery of ideas”, such as Instagram and Pinterest, has ensured that modern tendencies spread at light speed – there is no longer any so-called centre of power from which trends are launched, and we no longer wait an entire month for the latest edition of some influ- ential magazine covering interior design, rather each of us has become the curator of our own collection.
U kulturi življenja, aktuelnijoj nego ikad, naši stanovi počinju da liče, bez obzira na to što su na različitim geografskim koordinatama / In the culture of living, our apartments are starting to resemble one another more than ever, despite being geographically distant
Interiors » Enterijer | 71
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