Elevate July 2019 | Air Serbia

TRENUTAK / FLASH

Stokholm Muzej istorije žena

Uprkos činjenici da žene čine polovinu svetske populacije, dominantno nasleđe i istorijski narativi širom sveta su duboko patrijarhalni – muškarci su glavni istorijski protagonisti. Zato se novoosnovani Muzej istorije žena u Stokholmu fokusira na prisustvo lepšeg pola u istoriji. Muzej nema svoju zgradu, već prikazuje događaje tamo gde su se i odigrali – u javnim prostorima. Zamišljen je kao saradnja muzeja, arhiva i pozorišta i želi da ispriča priče o ženama koje su za mnoge nepoznate.

Er Srbija leti 7 puta nedeljno iz Beograda za Stokholm

Air Serbia flies 7 times a week from Belgrade to Stockholm

Stockholm Museum of Women’s History

Despite the fact that women comprise half of the world’s population, the dominant heritage and historical narratives around the world are deep- ly patriarchal – men are the main protagonists of history. That’s why the newly founded Museum of Women’s History in Stockholm focuses on the presence of the fairer sex in history. The museum does not have its own building, but rather depicts events where they took place – in pub- lic spaces. Conceived as a collaboration between museums, archives and theatres, it seeks to tell stories about women that are unknown to many.

Amsterdam Venčajte se na jedan dan

Amsterdam Marry for a day

In order to deal with the over 20 million tourists that visit the city annually, Amsterdam has con- ceived a brilliant campaign un- der the title“Marry an Amsterdam- mer”. During this city tour, tourists rst marry locals, even exchanging rings, and then begin their honey- moon. Accompanied by their new spouses, tourists travel to less com- mercialised parts of the city and fa- miliarise themselves with Amster- dam from the perspective of local residents. The goal of the cam- paign is to better acquaint tour- ists and locals and thus reduce the tension between them that has been evident in recent years.

Kako bi izašao na kraj sa više od 20 miliona turista koji ga godišnje posete, Amsterdam je osmislio super akciju Marry an Amsterdammer . Tokom ove ture, turisti se prvo venčavaju sa lokalcima, čak se i prstenje razmenjuje, a nakon toga počinje medeni mesec. Sa svojim novim supružnicima turisti obilaze manje komercijalizovane delove grada i upoznaju Amsterdam iz ugla domaćih stanovnika. Cilj akcije je da se turisti i lokalci bolje upoznaju i da se smanji tenzija koja među njima vlada poslednjih godina.

Er Srbija leti 10 puta nedeljno iz Beograda za Amsterdam Air Serbia flies 10 times a week from Belgrade to Amsterdam

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