DESIGN = PASSION, DEDICATION, HONESTY It has long been time for design to become an integral part of industry, and not just some mere super uous element, something out of the ordinary that is only the inclination of some rare, globally-aware investors and companies. Everyone on the market who is serious understands this, so I see the future of design in Serbia in a very positive light – says the renowned Futro S lavimir Stojanović, aka Futro.This Belgrade-born designer, visual artist and writer is a multi-award-winning author whose works have been published in the most important publications and can be found in the world’s museums of design, ad- vertising and art. He was recently included inTaschen’s History of Graphic Design and is the founder of the creative communications studio Futro Design.The author of the Adventures of Singi Lumba, a series of illustrated children’s books, he also wrote the hit au- tobiographical novel Devet (Nine). A professor at the Faculty of Applied Arts in Belgrade, he is also editor-in-chief of Plima (Tide), a visual communications magazine for students Your work was recently published in the book The History of Graphic Design, re- leased by Taschen. How did this collaboration come about, and how satisfying is it to be acknowledged and rewarded by an international audience? Considering that we here in the southeast of Europe are eternally sidelined on the margins of the continent, and thus to the periphery of global cultural ows, being includ- ed side-by-side with legends and role models of graphic design in such an extensive and important encyclopaedic publication is something that I not only consider as a personal success, but also a success of the entire cultural environment that I present with my work. You’ve started working at the Faculty of Applied Arts in Belgrade. What is it im- portant for you to relate to students? My aim is to save them years and years of chasing their own tail and to provide them with insight into the broader picture, both of visual communication as a profes- sion, and of the local environment and global circumstances in which they are prepar- ing to create. The most important factor in this process is to develop three traits: pas- sion, dedication and honesty. You also started working on a magazine with students. What is it about? Magazine Plima (Tide) is dedicated to university students and school pupils who are being trained in visual communication on the territory of Serbia, detailing their best projects and presenting this wave of talent every June. Plima’s editorial board compris- es selected professors from the Faculty of Applied Arts in Belgrade, which is also where this magazine was launched. Plima is bilingual, produced in Serbian and English, so it si- multaneously represents a platform to promote our creativity beyond the borders of Ser- bia. We’ve also devised the rst one-day conference of visual communications for next year, Plima 2020, at which pupils and students will be able to hear lecturers from the re- gion and Europe, with an awards ceremony to present prizes to the best student pro- jects in the elds of graphic communications, illustrations, photography, designs of pub- lications, posters, packaging, animation and typography. How do you see the future of design in Serbia? It has long been time for design to become an integral part of industry in our coun- try, and not just some mere super uous element, something out of the ordinary that is only the inclination of some rare, globally-aware investors and companies. Design stim- ulates sales and improves the functional and aesthetic qualities of everyday life. Every- one on the market who is serious understands this, so I see the future of design in Ser- bia in a very positive light You are part of the new Serbia Creates platform. - Serbia Creates is a communication platform that has the main task of bringing to- gether and marketing the country’s creative potential, in order to ease placements on developed markets. Apart from its communications directed abroad, the aspect direct- ed towards citizens of Serbia is also of crucial importance to the motivation and identi - cation of young creative people. This platform’s branding has been conducted in a mod- ern aesthetic manner that communicates universally the positive movement of human thought, the creative spark that moves an entire society, as well the necessity of break- ing away from established frameworks.
STRAST POSVEĆENOST ISKRENOST
Futro je dobitnik mnogih međunarodnih priznanja, a radovi mu se nalaze u nekim od najznačajnijih knjiga iz oblasti dizajna Futro is the recipient of a large number of international awards, and his works can be found in some of the most important books covering the field of design
Works by students of visual communications from Plima magazine
Radovi studenata vizuelnih komunikacija iz časopisa Plima
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