/ P opular music has always addressed a speci c tar- get group – the young. Its goal has always been to hit a nerve that provokes, one that hits the target with a clear message. Pop, however, went through an identity crisis at the beginning of the millen- nium, due to the in uence of major record labels on performers, nurtur- ing a cult of untouchables and in- credible personalities, sending gener- ic messages – go clubbing and have a good time. Today, fortunately, mu- sic stars can release a song whenever they want, because the internet has enabled that, and they promote the idea - ‘we are the same as everyone; we have the same problems and want to share them with you’.
merom da pošalje poruku milionskoj publici da ima iste probleme, ali da im ksanaks nije potreban. Sa druge strane, reperka i pevači- ca Lizo je druga strana novčića. Pro- dorna i samouverena Afroamerikanka šalje isključivo poruke ljubavi ili ka- ko sama kaže: „Ako možete da volite moje veliko crno du*e, onda možete da volite i sebe.“ Predstavnica pozitiv- nog odnosa prema telu, bez obzira na obline i kilažu, na debitantskom albu- mu Cuz I Love You fokusira se isključi- vo na ljubav prema sebi jer je to jedini način da voli druge. „Ako plačeš kao devojka, onda plači kao devojka, ako se osećaš kao devojka, onda si devoj- ka“, peva Lizo i ne vidi razlog zašto ljudi ne bi voleli sebe, ako mo- gu da vole druge. Hari Stajls i King
the intention of sending a message to millions of listeners that she has the same problems as them, but that they don’t need Xanax. On the ip side of the coin is rap- per and singer Lizzo. This ground- breaking and self-con dent Afri- can-American sends only messages of love or, as she herself says: “If you can love my big black ass... you can love yourself”. Representing a positive attitude towards the body, regardless of curves and weight, her debut al- bum “Cuz I Love You” focuses solely on self-love, because that’s the only way to love others. “If you ght like a girl, cry like a girl; if you feel like a girl then you real like a girl,”sings Liz- zo, who sees no reason why people wouldn’t be able to love themselves if they can love others. Harry Styles and King Princess address people who don’t care for society’s gender norms. British singer Styles aligned his latest album with so-called feminised male standards, in order to shake o his image as a se- ducer that dogged him while he was with the band One Direction, creat- ing room for both men and women to identify with him equally. King Princess introduced a new way of writing lyrics with the inten- tion of demolishing the feminist and patriarchal matrix. Namely, she dubbed the track “Hit the Back” as a bottom anthem, i.e. the anthem of submissive and passive people in a relationship. As she explained, the long-standing belittling of men whose role is passive and women who like to be emotionally dependent on men within the gay community in- spired her to sing the verse: “And I don’t care if you degrade me, ‘Cause after all, you are my safety,” alluding to the fact that society always de nes one person as the “carrier of a rela- tionship” and the other as the trail- er. King Princess sees nothing wrong in wanting someone on whom you can rely. If we were to ask our parents whether their time had musical di- rections such as the “anthem for the submissive”,“kiss your own picture for someone to kiss you”,“Dodecasyllable verse on antidepressants”, they would look at us in bewilderment. That’s be- cause the young people of their time had di erent problems and di erent songs, and every generation has its own problems, its own dreams, and therefore its own songs.
Contemporary popular music has been dubbed by BIllboard magazine as authentic or meaningful pop sound. Speci cal-
Princes se obraćaju ljudima koji ne mare za rodni normativ društva. Britanski pevač je najnovi- ji album uskladio sa takozvanim fe- miniziranim muš- kim standardima kako bi se otresao uloge zavodnika koja ga je pratila u bendu One Directi- on , ostavljajući prostor da se sa njim podjednako poistovete i muškarci i žene.
One of the dominant themes of Billie Eilish’s melancholic album “When We All Fall Asleep, Where Do We Go?” is the struggle with depression Ajliš „When We All Fall Asleep, Where Do We Go“ je borba sa depresijom Jedna od dominatnih tema melanholičnog albuma Bili
ly, these are primari- ly young performers who write their own songs with the inten- tion of de-stigmatis- ing certain taboo top- ics, mitigating what is an already di cult life for teens, adolescents and thirty-somethings in the digital world. And the group of those who are success-
King Princes je uvela novi način pisanja tekstova u nameri da sru- ši feminističku i patrijarhalnu matricu. Naime, numeru Hit the Back nazvala je bottom anthem, to jest himnom za submisivne i pasivne ljude u vezi. Kako je objasnila, dugogodišnje omalovaža- vanje unutar gej zajednice muškaraca čija je uloga pasivna i žena koje vole da budu emotivno zavisne od muškar- ca ju je inspirisalo da zapeva: „Baš me briga što me degradiraš, ti si moja si- gurnost“, aludirajući da društvo uvek jednu osoba definiše kao „nosioca ve- ze“, a drugu kao prikolicu. King Prin- ces ne vidi ništa loše u tome da želite nekog na koga možete da se oslonite. Ako bismo pitali naše roditelje da li su u njihovo vreme postojali muzič- ki pravci „himna za submisivne“, „lju- bi sliku svoju da bi te neko poljubio“, „dvanaesterac o lekovima za smire- nje“, zbunjeno bi nas gledali. Zato što su mladi u njihovo vreme imali druge probleme i druge pesme, a svaka gene- racija ima svoje probleme, svoje sno- ve, pa time i svoje pesme.
fully changing the world includes the likes of Harry Styles, multiple Grammy winner Billie Eilish, underground pop star King Princess and African-Amer- ican sensation Lizzo. The question is - how are they changing the world of modern music? One of the dominant themes of Billie Eilish’s melancholic album “When We All Fall Asleep, Where Do We Go?” is the struggle with depres- sion. In the track“Xanny”, Billie sings, “I don’t need a Xanny [xanax] to feel better ... don’t give me a Xanny now or ever”. As noted in the research of the World Economic Forum, a large number of teens in America strug- gle with suicidal thoughts and inse- curity, due to the massive in uence of social networks, and most com- monly with the help of a large num- ber of medicines. Billie Eilish precise- ly addresses this problem of modern times, i.e. addiction to antidepressant, and turns it towards the search for oneself, one’s desires and little pleas- ures, in order to feel better, all with
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