SLAVLJE SRPSKE NACIONALNE AVIOKOMPANIJE CELEBRATIONS OF SERBIA’S NATIONAL AIRLINE ER SRBIJA NAPUNILA ŠEST GODINA
AIR SERBIA TURNS SIX
P rvi avion u bojama nove srpske nacionalne avio-kompa- nije, A319, pod imenom Novak Đoković, poleteo je 26. ok- tobra 2013. iz Beograda za Abu Dabi. Tim prvim letom iz- među prestonica Srbije i Ujedinjenih Arapskih Emirata simbolično je uspostavljena nova uzdanica srpskog komercijal- nog vazduhoplovstva – Er Srbija . U ovoj godini, u kojoj je kompa- nija obeležila 91 godinu od prvog komercijalnog leta (15. februar) i 92 godine tradicije (17. jun), obeležava se i šesti rođendan Er Sr- bije (26. oktobar). Pokretanje nove srpske nacionalne avio-kompanije započeto je
T he rst plane to y in the livery of the new Serbian national airline, an A319 named Novak Đoković, took to the skies on 26th October 2013, departing from Belgrade bound for Abu Dhabi. This rst ight between the Serbian capital and the United Arab Emirates symbolically established the new hope of Ser- bian commercial aviation – Air Serbia. During this year, which has seen the company commemorate the 91st anniversary of the country’s rst commercial ight (15th February ) and 92 years of tradition as the na- tional airline (17th June), the sixth birthday of Air Serbia (26th Octo- ber) is also being commemorated.
potpisivanjem kod-šer sporazu- ma između Jat ervejza i Etihad ervejza 15. aprila 2013. Potom su 15. juna 2013. pokrenuti letovi Eti- hada EY 71 – između Abu Dabija i Beograda, na kojima je Jat ervejz imao svoj marketing-kod. Nakon toga, 1. avgusta te godine, potpi- san je i ugovor o strateškom par- tnerstvu između Vlade Republike Srbije i Etihad ervejza , na osno- vu kog je 51 odsto udela u srp- skoj avio-kompaniji ostalo u vla- sništvu države Srbije, a vlasnik 49 odsto udela postala je nacio- nalna avio-kompanija Ujedinje- nih Arapskih Emirata. Te 2013,
The launch of the new Serbian national car- rier began with the signing of a codeshare agreement between then JAT Airways and Eti- had Airways on 15th April 2013. Then, on 15th June that same year, Etihad EY 71 ights were launched between Abu Dhabi and Belgrade, on which JAT Airways had its own market- ing code. Subsequently, on 1st August 2013, a Strategic Partnership Agreement was signed between the Government of the Republic of Serbia and Etihad Airways, according to which 51 per cent of shares in the Serbian airline re- mained under Serbian state ownership, while the national airline of the United Arab Emirates became the owner of a 49-per-cent stake. It was also in 2013, on 24th October, that one of the popular symbols of JAT – the branch of-
24. oktobra, jedan od popularnih simbola Jata – poslovnica kod Cr- kve Svetog Marka, svečano je otvorena u novim bojama, pod novim imenom i novim brendom – Er Srbija . Dan kasnije, na svečanosti u velikom hangaru Jat tehnike , Er Srbija je i zvanično predstavlje- na javnosti u prisustvu najviših predstavnika Vlade Srbije, Etiha- da i brojnih zvaničnika, domaćih i inostranih medija i zaposlenih u avio-kompaniji. Sutradan je obavljen i prvi promotivni let Er Sr- bije avionom YU APC – Novak Đoković JU 800 od Beograda do Abu Dabija. Novak je prvi avion imenovan u okviru programa Ži- ve legende , čiji je cilj odavanje priznanja pojedincima iz Srbije koji su briljirali na svom polju i čija su ostvarenja u skladu sa brendom i vrednostima Er Srbije . Do sada su letelice dobile imena po najbo- ljem teniseru Novaku Đokoviću, košarkašu Vladi Divcu, fudbaleru Dejanu Stankoviću, zvezdi srpskog i evropskog glumišta Predra- gu Mikiju Manojloviću i muzičkom superstaru Goranu Bregoviću.
ce close to St. Mark’s Church in Belgrade, formally re-opened in its new colours, under a new name and new brand: Air Serbia. A day lat- er, a ceremony in the large hangar of JAT Technical saw Air Serbia of- cially presented to the public, in the presence of the highest repre- sentatives of the Government of Serbia, Etihad and numerous o cials, domestic and foreign media representatives and airline sta . The rst promotional ight was conducted the very next day, with YU APC - No- vak Đoković Air Serbia, JU 800, ying from Belgrade to Abu Dhabi. No- vak was the rst plane to be named under the scope of the“Living Legends” programme, which aims to recognise individuals from Serbia who shine in their own eld of expertise and whose achievements are in line with the Air Serbia brand and values. Aircraft have to date been named after top tennis player Novak Đoković, basketball player Vlade Divac, footballer Dejan Stanković, star of Serbian and European acting Predrag‘Miki’Manojlović and music superstar Goran Bregović.
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