the question of what changes we want to see in the world, with the answers provided by deserv- ing women. And, indeed, Meghan’s 15 cover al- most everything - Christy Turlington ghting for the right to give birth safely, Greta Thunberg pro- viding a reminder of climate change, Adwoa Abo- ah on the importance of mental health. Former U.S. First Lady Michelle Obama had the honour of in- terviewing Meghan in person. Although her in u- ence has weakened, she is still active in her own or- ganisation, which works to empower adolescent women. Meghan utilised the culmination of this segment to promote the Smart Set project, which provides unemployed women with clothing for re- turning to work and provides them with training for job interviews. But let’s get back to fashion. The rst editorial in the UK edition is entitled‘Divine O ce’and in it you can expect tailored pieces that lengthen the gure, shoes that you can wear all day, like kitten heels and Mary Jane pumps, layered handbags – a new way to wear a business classic and a mini modern handbag. Next come sustainable designs from brands Veja and Outland Denim, and for the rest you actually have to browse through Vogue for yourself. There, in addition to trends, you are await- ed by great articles, such as interviews with prima- tologist Dame Jane Goodall, who became famous for protecting and studying chimpanzees. She was interviewed personally by Prince Harry, who is al- so known as an environmental activist. Their con- clusion and message is that we won’t survive un- less we realise that we are part of the natural cycle. Now we can return to the British queen of fash- ion who decides who’s who on the U.S. fashion scene. Speci cally, this year is precisely ten years since the release of The September Issue, a docu- mentary starring Anna Wintour, though it’s impor- tant to note that tectonic changes were then oc- curring in technology and media. Fashion shows are broadcast in real time, you can check out new trends on the internet several months in advance, and all of that has impacted on the exclusivity of Vogue’s September issue. On the other side, this has created space for socially responsible topics. In American Vogue, alongside an impressive number of pages and advertisements, an empha- sis is placed on cosmetics packaging and the ques- tion of whether a cumbersome beauty industry can switch to an environmentally friendly track. The listing of brands that have stated they will switch to packaging made from recycled raw materials in the next few years should also encourage oth- er cosmetics manufacturers to cease polluting the environment. And the same topics also spill over into fashion. Anna Wintour herself wrote in the opening ed- itorial this September that the new goals are sus- tainability, responsibility and clothing that should be made to last. Fashion stories are important, but we should take the opportunity to take stances on values and issues that are even more important, emphasised Anna.
Ana Vintur i Edvard Eninful Anna Wintour and Edward Enninful
W hy is Vogue an institution? Because it promotes luxu- rious lifestyles, highly rated fashion and beauty, elevat- ing and grounding creators and brands; be- cause it addresses the rich, in uential and powerful, thus in uencing, informing and in- spiring those who are able to change some- thing. And the September issue of this mag- azine represents all of that, but much more so than normal. A person’s place on the fash- ion map is determined by their presence or absence in the September issue of Vogue. If you’re not in the September issue – you don’t exist. The editors of this cult magazine use the period of early autumn to summarise everything we need to know about the new season, from fashion to current social topics. Between irresistible shoes, dazzling jewel- lery and advice on how to care for yourself if you have a seriously high cosmetics budget, skilfully and delectably running stories and addressing topics of discrimination and in- justice, a rming artists, activists and wom- en eager for change... I will take the liber- ty of comparing it with Shakespeare - it is multi-layered, which makes it receptive to everyone – from the super cial to the in- tellectual elite. But let’s ick through it from the begin- ning. The rst hundred of so pages of the September issue contain advertisements
covering all trends, so if you only bought Vogue for fashion you don’t have to read any further. Next season we will wear dou- ble-breasted jackets, precisely tailored suits, a purse to carry as a symbol of belonging to wealthy society, while highly rated are also sequins, high boots, long coats, an ac- centuated silhouette, military style softened with feminine details, lace and oral femi- nine dresses, nostalgia for the 1980s, animal print, and one novelty – accentuated shoul- ders. All in all, a blend of well-tailored de- signs that come across as somewhat bour- geois and current casual tendencies. We will start our further analysis with British Vogue, which – alongside the U.S. edition – is absolutely the most important and highest circulating edition (don’t for- get that there are 22 editions of Vogue). We don’t want to bother Anna Wintour, but one American lady in London is causing a stir in the Kingdom, so she deserves to be given priority. Speci cally, the news that Duchess of Sussex Meghan Markle is the guest editor of the British edition of Vogue has been ll- ing tabloids all summer. We knew the cov- er page would present a collage of 15 por- traits of women who are changing society in di erent ways, selected by Meghan, but Brits were very dissatis ed with her selec- tion, considering it“not British enough”. Nev- ertheless, Meghan launches the topic un- der the headline‘Force for Change’, posing
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