DOBRE MUZIKE THERE IS NO GOOD FILM WITHOUT GOOD MUSIC Serbia is a country of talented, clever and capable young people who are striving for the greatest reach in music of all styles. We must allow new generations to express their ideas, progressive creations and knowhow in their own country, and not abroad ~ says singer-songwriter Alexandra Kovač
- After returning to Serbia upon earning my master’s de- gree in lm composition, which I received from the prestig- ious Edinburgh University in 2014, I launched my career as a lm composer. Of course, already having a successful ca- reer in popular music helped me tremendously, as I’d already gained the experience and knowhow required to embark on a whole new world of creation. Composing music for a lm or television series is an extremely inspiring process that re- quires that one has a good understanding of the lm-narra- tive system and its rules. I am among the ranks of those com- posers who consider that there can be no good lm without good music. Film music allows freedom in expression and de- mands authenticity of creation, and to – as an artist – this is the most important factor. How would you describe the contemporary music scene in Serbia; is there anything on it that suits to your mu- sical taste? - One of the most important activities of my production company RAproduction throughout all these years has been to support talented youngsters, and I’m glad that Roman and I worked with people who later went on to build serious careers, and we worked with them at the beginning, when it is impor- tant to direct talent and provide support. Of course, there is also our Beogradski Glas school of singing, which turns 10 this year, and from which a great number of talented youngsters have emerged in all spheres of music throughout this entire time. As a creative ambassador of our country, what recom- mendations would you give to young people who are just launching their careers in Serbia? - I’m celebrating 30 years of dealing with music profes- sionally this year, and throughout all these years I’ve made a live solely from my music; I’ve never done any other job. When I started my career at the age of 17, I knew that it would only be through great work, enthusiasm, perseverance and constant- ly improving myself and my knowledge that I could achieve success. I had to overcome a huge amount of prejudice in our society, in which it is inconceivable for a woman to be able to build her own success and career. We must constantly pro- vide examples to young people of how everything is possible, but that their success and happiness depends on them alone. You accepted an invitation to be among the ambassa- dors of the Serbia Creates platform. What will be your rst recommendations in the eld of music that could – with the help of a team of creative industry profession- als – advance that eld? - Serbia is a country of talented, clever and capable young people who are striving for the greatest reach in music of all styles. We must allow new generations to express their ide- as, progressive creations and knowhow in their own coun- try, and not abroad. This implies addressing copyright issues, broadcasting a larger percentage of domestic music than for- eign through our media, and educating young people want- ing to deal with music professionally about the music busi- ness and industry rules. Are you preparing to release something new soon; and what are your current plans in music? - I’m currently composing music for the play Nana, direct- ed by Ivana Vujić at Madlenianum Theatre & Opera, the fourth season of the TV series My Father’s Murderers, and a new sit- com that will come out next year. Apart from that, I’m also preparing my new album, which will represent the crowning of my songwriting career and which will be released in the build-up to the New Year.
S he is an award-winning lm score composer, music producer and song- writer, but also Serbia’s rst winner of an MTV Award. However, she is al- so a creative ambassador for the“Serbia Creates”platform, which encom- passes systemic measures aimed at furthering development of the sectors of the creative industries and innovation, as well as measures to enhance cultural diplomacy. We have recently been listening to compositions created by Kovač for several popular local TV series. How does the creating of applied music for a lm di er from creating mu- sic generally; and how do you, as a composer, give life to a lm or series?
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