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ways dressed with style in our environment. Quite simply, we have developed that gene for beauty. Today, however, hyper-produc- tion has prevailed. Many have become crea- tors simply because it’s attractive or because they have the nances. It thus happens that the wife of some footballer wakes up one morning and decides to become a designer. Well, that can’t happen like that! One doesn’t become a fashion designer overnight. That requires a long process of development. It is only because of this that the Serbian fash- ion scene has become repugnant. I would like to see it de ne itself and for the fash- ion industry to return to where it was in the ‘80s, and for everyone who’s really relevant to stay where they are. What is beauty? - Beauty is in charisma. With charisma, beauty receives a new spirit and becomes visible. That’s because a charismatic person alsoradiateswithbeauty.Whethertheywork on a construction site or in a theatre, cha- risma makes them di erent and beautiful, bringing them to light and complementing them. It is only then that the ordinary eye also recognises beauty.
me personally, because I nd it interesting to present my work through performance. However, one must rst work on quality in order to get some sensation. As such, I rst think about what I’m going to do, and on- ly then how. That’s because a spectacle in of itself loses meaning. Content must exist, and only then be shaped. There can’t be one without the other. Recycled materials are often used to- day. How much do they have an in- uence on fashion and to what ex- tent do they form style? - Everything is increasingly turning to- wards environmental awareness. Technol- ogy is going so far that one often can’t see the di erence between real and arti cial ma- terials in many respects. Arti cial fur looks so convincing that I can’t say it’s not animal fur until I touch it. Environmental awareness leads to us no longer having to kill animals to make fur, but rather those arti cial ones can look good and attractive. What level is Serbian fashion at? - Belgrade has always stood out for the fact that people here knew how to recog- nise what’s beautiful. It has always been the centre of fashion in the Balkans. Women al-
sculpture, ballet and music. As a design- er, I have to look at everything that sur- rounds me. Sometimes I’m inspired by a good lm, sometimes by someone’s per- sonality. But fashion remains an applied art, which means it also has to have that commercial undertone. If it doesn’t come to life on the streets, fashion doesn’t ex- ist. It is true that during some moments it was close to the classical arts, and many designers irted with that. But it turns out that, in order to survive, it has to appear on the streets. Has the development of these large systems led to a decline in the num- ber of “individuals” in fashion; those creators whose names already meant a lot, such as Yves Saint Lau- rent, Versace etc.? - According to many statistics and stud- ies that I’ve monitored, these great systems became the leaders in clothing.Today, for ex- ample, H&M holds rst place, while Prada or Gucci are tenth. That fact alone testi es suf- ciently to the extent to which those who remained consistent in terms the beauty of art in fashion have been repressed. Fortu- nately, they still survive to a greater or less- er extent, but they’ve had to adapt to the present day. The new era im- poses the notion that everything is a commodity and everything must be sold. And, unfortunately, everything heads towards the commercial line and the fact that balance sheets have to be satis ed. Individuality is lost in such a race. That is simply the result of consumer society. Is there still someone in the fashion world today with whom that artistic line is dom- inant? - Absolutely, yes. Comme de Garçons is one of them. It is a brand that cultivates total art. Then there’s Vivienne Westwood, or Yamamoto. His collections simply exude with that kind of weirdness. They also have sales lines, but an artistic note is real- ly strongly felt when they do authori- al collections. Something has to be spectac- ular in order to get attention today. Where do spectacle and fashion intersect? - I had many visions as a young designer, but they often cost a lot. I consequently thought it was enough to showcase my fashion and that it wasn’t necessary to make some spec- tacle of the show. However, it is true that it has today become essential to make a spectacle, as the human eye seeks sensation. That’s not di cult for
U Parizu se više nego uspešno predstavio na jednoj od platformi tamošnje nedelje mode In Paris he presented himself more than successfully on one of the platforms of the French capital’s Fashion week
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