Elevate May 2019 | Air Serbia

R olf Dobelli, an entrepreneur and author of several books, is the founder of the World.Minds community, which will this year relocate for the rst time from his native Zurich to be held in Belgrade. And everything began when he rst realised that his business friends had lost touch with science. “I rented a bar in Zurich, invited 20 directors and 20 sci- entists – winners of Nobel Prizes – and said to them: ‘tell us the interesting things that you’re doing’. And that’s how we started,” says Dobelli. His community today includes a thou- sand people and can be joined solely via invitation. Ideas are presented and works agreed in the community, and this year that will all happen in our country. Tell us about the relationship between WORLD.MINDS and Serbia, and how it has developed to the stage where WORLD.MINDS Belgrade is happening. How did Belgrade become the only host besides Zurich? - Serbia and WORLD.MINDS have been working togeth- er for many years. Science has a long tradition in Serbia, and we’ve been fascinated by the rich intellectual fabric of the region. President Vučić and Prime Minister Brnabić partici- pated in WORLD.MINDS Annual Symposia in Zurich during the past couple of years, so we decided to bring our com- munities together. Does Serbia deserve to be recognised as a creative and innovative country for the arts, science and technolo- gy? What are your impressions? - Absolutely. In terms of applied science, Serbia is world- class. In addition, Serbia has a huge diaspora of extremely suc- cessful scientists and entrepreneurs all over the world, Serbs who change the world in many elds. World.Minds initially linked business and science, on- ly later to be joined by artists. - Our mission is to understand the world. Science and the arts are two avenues to accomplish this. The arts can of- fer perspectives on the world that are truly enlightening. Having said that, our main focus remains science. In your opinion, what connects science and the arts; and how do artists react when you invite them to your symposia? - If you want to be world class as a scientist or artist, you have to be incredibly imaginative and creative. This unites scientists and artists. Artists love exchanging views with re- searchers, so they love being invited. What are your predictions for the future of science and innovation? - By denition, it is impossible to forecast innovations or breakthrough inventions. If we could forecast them, we would know about them today and they would have already been invented. What impact / change do you want to achieve through your work on a global level? - We want to build the necessary bridges between sci- ence, business and the arts. Too often, scientists, business leaders and artists live and work in their mental silos. In to- day’s world, real progress mainly comes from collaboration. So, in short, you could say that our mission is not to be mere- ly interdisciplinary, but “anti-disciplinary”. What should the audience expect from WORLD.MINDS Belgrade? - A veritable reworks display of stunning presentations from truly world-class people from all over the world; fantastic discussions and a wonderful audience of leaders in science, business and the arts with whom to mingle.

SRBIJA STVARA Srbija stvara je nova, nacionalna platforma nastala na inicijativu Ane Brnabić, predsednice Vlade Republike Srbije. Obuhvata sistemske me- re za razvoj sektora kreativnih industrija i inovacija, kao i jačanje kul- turne diplomatije i pozicioniranje Srbije kao zemlje kreativnih, inova- tivnih i autentičnih ljudi i ideja. Svoj rad će na simpozijumu predstaviti i tri kreativna ambasadora platforme Srbija stvara : Teslagram , tehno- logija koja se razvija u Institutu za fiziku i predstavlja najbolji sistem zaštite od falsifikovanja dokumenata, Institut BioSense , naučnoistraži- vački institut koji se bavi razvojem, uvođenjem i promocijom napred- nih IKT rešenja u poljoprivredi, i 3Lateral , vodeći proizvođač digitalne humane tehnologije i kreativnog sadržaja.

SERBIA CREATES Serbia Creates is the new, national platform initiated by Serbian Prime Minister Ana Brnabić. It encompasses strategic measures to develop the creative and innovative industries, strengthen cultural diploma- cy and position Serbia as country of creative, innovative and authen- tic people and ideas. Serbia will be represented at the WORLD.MINDS Symposium by three creative ambassadors of the Serbia Creates plat- form: the Teslagram, a technological innovation under development at the Institute of Physics that represents the best system for protecting documents against forgeries; The BioSense Institute, as the centre for digital solutions in agriculture; and 3Lateral, a leading producer of dig- ital human scanning technology.

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