Elevate May 2019 | Air Serbia

Every rst Monday of May sees the doors of New York’s Metropolitan Museum of Art open for celebrities. World stars walk through this historic building wearing thematically-tailored costumes, while the reins to this most signicant fashion event of the year are held by none other than Anna Wintour, editor of the American edition of Vogue magazine and artistic director of media company Condé Nast.

years because, as she has said, being a celeb- rity means having inuence to help others. WintourhasheadedtheAmericanVogue since 1988. As soon as it hits the news stands, fashion lovers rush to discover which trends she has approved, what she’s noticed that they missed and which young designers she – as a woman who has been supporting new names for decades – has opened the doors of world fashion for. The event at the Metro- politan is followed with the same attention. Over the pat 24 years, Anna has paid hom- age to Gianni Versace and Jacqueline Kenne- dy Onassis, fused cubism and fashion, intro- duced fantasy to fashion trends, highlighted the fashion aspect of the American national identity, underlined the importance of the designs of Japanese creator Rei Kawakubo and dared to allow fashion to irt with reli- gion through the theme of last year’s gala - “Heavenly Bodies: Fashion and the Catho- lic Imagination”. The woman who has the keys to Vogue also holds the keys to this museum, so on- ly those whose presence she approves gain entry. The inviolable law that’s a living illus- tration of the power that she’s earned after decades of dealing with fashion journalism. She’s joined each year as the host of the Gala by various public gures. The co-organ-

T he rst lady of world fashion, Anna Wintour, is also the chief organiser of the traditional Met Gala, which has a history dating back to 1948 and which was rst organised in its modern version back in 1971. The Metropolitan Mu- seum presents its fashion retrospective each May, showing the connection between fash- ion and other art forms, but also addressing many controversial issues.That’s because the NewYorkcostumereviewhashugemeaning in fashion terms, while it has an even more important humanitarian goal. After having their photographs taken on the red carpet, stars with millions on their accounts provide large monetary donations. It is, thus, no coincidence that Anna and the Met Gala have been allied for decades: this event’s characteristic fusion of fashion and humanitarianism are fully aligned with her two great passions. The editor of this fashion bible has been dedicated to charity work for

ning standarda , koji je tražeći odgovor na pitanje šta zanima mlade čitaoce, često tražio pomoć mudre i talentova- ne ćerke. Naslednica Britanca i Ameri- kanke, potomak vojvotkinje i baroneta, od očeve pomoćnice išla je korak po korak do žarišta svetske mode – sve- tog grala Voga . Ambiciozna Ana morala je da te- stira svoje strpljenje, a bolje predvorje modnog raja od britanskog Voga nije mogla da zamisli, ali ni da očekuje. Za- posleni su, međutim, mogli da zami- sle milion boljih urednika od nje, na- zvavši je Nuklearna Vintur, a period njene vladavine od 1985. do 1987. go- dine – Vintur našeg nezadovoljstva. U meri u kojoj je promenila lice Met ba- la promenila je i britanski Vog . Šta je uradila? Približila ga je američkom, a zbunjenim i ljutim novinarima govo- rila da se pojavila nova žena – ona ko-

| 45

Made with FlippingBook interactive PDF creator