Elevate December 2018 | Air Serbia

moda / fashion

S he’s a designer, mother, wife, entrepreneur, creator of Olym- pic Games kit and inventor of perfumes. She introduced the

Stela je i tu napravila izuzetak. Vešto manipulišući kro- jem i bojama, napravila je čudesnu haljinu u kojoj sva- ka žena deluje tanje i zgodnije. Haljina vizuelno krei- ra siluetu peščanog sata. U njenim modelima žene se osećaju lepo, a neki kažu i da jačaju samopouzdanje. Ćerka popularnog Pola Makartnija odrasla je u Londonu. Diplomirala je na koledžu St. Mar- tins, a modom je počela da se bavi još tokom studija. Već u prvoj kolekciji prikazala je mo- dele naglašeno oštrih krojeva, sa ženstvenim, ali i seksi detaljima. Bile su dovoljne još dve kolekcije da 1997. postane kreativna direk- torka pariske modne kuće Kloi . Nije prošlo mnogo vremena i Stela osniva svoju kuću. U filmu Nebeski kapetan i svet sutrašnji-

word ethical to fashion and proved that you can emerge, endure and succeed while pay- ing employees a fair wage and not supporting the exploitation of people, animals and the plan- et. She doesn’t use toxic adhesives, dyes or mate- rials, and if you’re a fan of leather and fur designs you shouldn’t look for them in her collections, as you won’t find them. She is a lifelong vegetarian and ani- mal rights activist. Her fashion oeuvre is infinitely varied – to the ex-

tent to which her style is difficult to define as anything other than flawless. Stella strolled easily through costumes made for Madonna, in collaboration with fashion house H&M, creating feminine and provocative designs fit for red carpets or elegance for every day occasions. She’s Stella and can create everything that’s desired. Her collections for wom- en marked only the beginning of her work, while today she creates for women, children, men, making fashion details, per- fumes and glasses.

ce Gvinet Paltrou i Džad Lou nose nje- ne kostime. Megan Markl ponela je baš njenu haljinu posle zvanične ceremo- nije venčanja. Voli printove i desene. Smatra da njeni modeli imaju stav. Ono što ih čini toliko popularnim svakako je i to što su, iako koketni i stilizo- vani, potpuno nosivi i pristupač-

Stella considers underwear as being the beginning and end of every combination, which is why it is an integral part of her col- lections. Without adequate underwear, no creation will stand in the way that it was conceived. Of course, as a representative of ethical fashion or as a daughter who lost her mother to breast cancer, Stel- la created a special bra for women who’ve had a mastectomy. The bra, which provides them with the support they need, is made in pink and is extremely feminine.

nih cena. U Britaniji je najtraže- niji modni brend na internetu, guglovanija je čak i od Bri- tancima omiljene vojvotki- nje Kejt Midlton. Biznis i moral mogu da

idu ruku pod ruku, a svet- ska karijera ostavlja do- voljno prostora za pri- vatni život, poručuje srećno udata žena i majka četvoro dece – Stela Makartni.

And while most great creators don’t deviate from their artistic or creative vision, rather expecting women to adapt to the creation, Stella has also creat- ed an exception here. By skilfully manipulating cuts and colours, she created a wondrous dress in which every woman appears thinner and fitter. The dress visually creates the silhouette of an egg timer. Her designs make the women wearing them feel good and some say that they even build up self-confidence.

The daughter of popular member of The Beatles, Sir Paul McCartney, she was raised up in London, graduated from Central Saint Martins College and began deal- ing with fashion during her studies. Her first collection already showed designs with accentuated cuts, with feminine but also sexy details. Two more collections were enough for her to become the creative director of Paris fashion house “Chloe” in

U svoj modni CV upisala je i venčanicu za kraljevsko venčanje Megan Markl Her fashion CV also includes the wedding dress for Meghan Markl’s wedding

1997. And it didn’t take long for Stella to establish her own fashion house. In the film Sky Captain and the World of Tomorrow, acting leads Gwyneth Paltrow and Jude Law wore her costumes, while Meghan Markle, Duchess of Sussex, even changed into one of her dresses immediately after her formal wedding ceremony. She likes prints and patterns and con-

sider that her designs have a specific atti- tude. And what makes them so popular is certainly the fact that, despite being provoc- ative and stylish, they are completely weara- ble and affordable. In the UK hers is the most sought-after fashion brand on the internet, while her name is Googled even more than Britain’s fa- vourite duchess, Kate Middleton. Business and morality can go hand in hand, and a global career leaves enough room for a pri- vate life, says the happily married wife and mother of four children that is Stella McCartney.

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