Elevate October 2018 | Air Serbia

ciation with clothing for exercising is wide T-shirts, you are mistaken. For them, that’s a mix of sportswear and clothing that adheres to other styles. They do not want to think about what they’re wearing and whether they need to change for their next event. They want their wardrobe to be stylistically appropriate for various social and business occasions. From work to fun is their motto. Their guiding stars are social networks. Unlike previous generations, for them the point of consultation with friends is lost. They seek infor- mation, inspiration and advice on social networks.

Millennials increasingly blur the line between the sexes, in both life and fashion. Women wear suits, bulky sackcloth clothing, boy- friend jeans. At the same time, ever more men carry handbags, skinny jeans and tailored clothes. It seems that the millennials will bring us a gender-neutral future, or at least try to do so. Although they are focused on themselves and strive to please themselves in every sense, they have pronounced so- cial correctness. We could say that they are – ecologically aware. There are increasingly more celebrities promoting the wearing of clothes made of sustainable materials in

Guči kolekcija odiše eklektikom Gucci collection is eclectic

‘fair’production processes.“Less is more”is their motto, so they support the purchase of designs from small series, which simultaneously suit the concept of expressed individuality. Every enduring brand has released at least one collection made of recycled materials. Will millennials be the first to simultaneously change fashion while changing the world?

Ipak, ako su vam prva asocijacija ode- ća za vežbanje i široke T-majice, u za- bludi ste. Za njih je to miks sportske ode- će i one koja pripada drugim stilovima. Oni ne žele da razmišljaju u čemu su i da li treba da se presvlače za sledeći događaj. Žele da njihova garderoba stilski odgovara raznim društvenim i poslovnim prilikama. Sa posla u provod njihov je moto. Zvezda vodilja su im društvene mreže. Za

Miks stilova, modnih i tradicionalnih A mix of styles, fashion and traditional

razliku od prethodnih generacija, kod njih se mo- menat konsultacije sa drugovima gubi. Informacije, inspiraciju i savete traže na društvenim mrežama. Milenijalci sve više zamagljuju liniju između po- lova, kako u životu, tako i u modi. Žene nose odela, glomaznu vrećastu odeću, bojfrend farmerke. U isto vreme, sve više muškaraca nosi torbe, skini farmerke i ukrojenu odeću. Izgleda da će nam milenijalaca doneti rodno neutralnu budućnost, ili će bar pokušati. Iako su okrenuti sebi i trude se da ugode sebi u sva- kom pogledu, oni su izrazito društveno korektni. Mogli bi- smo reći – ekološki svesni. Sve je više poznatih ličnosti ko- je promovišu nošenje odeće izrađene od održivih materijala u fer procesu proizvodnje. „Manje je više“, njihova je deviza, pa podržavaju kupovinu modela iz malih serija, što se ujedno uklapa u koncept izražene individualnosti. Svaki brend koji dr- ži do sebe izbacio je bar jednu kolekciju od recikliranih mate- rijala. Da li će milenijalci biti prvi koji će, menjajući svet, u isto vreme promeniti i modu?

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