Tajna leži u tome što je ovo bio prvi parfem koji nije mirisao ni na jedan cvet. Šanel 5 je skup mirisnih nota od kojih nijedna ne preovladava The secret lies in the fact that this was the first perfume that didn’t have the scent of a specific flower. Chanel No. 5 is a compound of fragrances, none of which dominates
been providing aromatic flowers to Chanel since the No. 5 perfume was born. Interestingly, no chemical fertilisers have ever been used to grow their crops, since a time long before this practise became modern. The selecting of a number for the name of the fra- grance represented another break with tradition, just like the rectangular bottle with a geometric shape. It was customary at the time for perfumes to have heavily decorated bottles and poetic names. Howev- er, this move paid off, with the simple numeric lo- go and minimalist bottle becoming a status symbol synonymous with luxury. As with all cult items, this perfume was imme- diately linked to celebrities. Some ladies are said to have used it to wipe their tables, Marilyn Monroe is remembered for stating that she wore to bed only a few drops of the famous perfume, while the inimita- ble Andy Warhol created nine prints of No.5 that were exhibited in New York’s MoMA. As might be expect- ed, the product’s promotion was also specific. Coco presented the perfume by spraying the space around a table at a French Riviera café where she was sitting. It is said that every woman that passed stopped to ask what the fragrance was. And the rest is history.
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