The inflight magazine of Air Serbia Glavna i odgovorna urednica / Editor in chief Jelena Isaković Izvršne urednice / Executive Editors Jelena Pantović, Katarina Sretenović Direktor fotografije / Photo Director Slobodan Pikula Art direktor / Art Direction Goran Ratković
Dizajn i lejaut / Design and layout Vladimir Piacun, Aleksandar Mirčetić, Jelena Nalbantjan Urednik fotografije / Photo Editor Vladislav Mitić Fotografije / Photography Aleksandar Dimitrijević, Vladislav Mitić, Dalibor Danilović, Milan Ilić, Dejan Briza, Kostadin Kamenov, Zoran Lončarević, Mitar Mitrović, Petar Marković, Miloš Nadaždin, Aca Matić Foto agencije / Photo agencies Profimedia, Getty Images, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Slobodan Mitrović, menadžer prodaje oglasnog prostora / Advertising Manager slobodan.mitrovic@mediaimpact.rs,
Nedavno je otvoreno jedinstveno arhitektonsko čudo – Filharmonija na Labi. U kompleksu zgrade izgrađene na temeljima starog silosa i čiji gornji deo podseća na jedra, nalaze se hotel i ekskluzivni stambeni kompleks. Filharmonija je sagrađena na doku u hamburškoj luci, pa je u skladu sa tim donji deo zgrade od crvene cigle, nalik nekadašnjim lučkim skladištima. Gornji deo zgrade čini velelepna konstrukcija od stakla i metala. The architectural wonder that is the Elbe Philharmonic, Elbphilharmonie, opened recently. In this complex building, built on the foundations of old grains stores, with an upper part resembling the sails of sailing ships, there is a hotel and exclusive residential complex. This philharmonic hall is built on a dock in the port of Hamburg, and accordingly the lower part of this building was built using the type of red bricks once used to construct the dock warehouses. The upper part of the building is composed of a magnificent glass and metal structure.
Saradnici
elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Thomas Clarke, Arsen Rudan, Jack Rigby Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director
U ovom broju / This issue’s contributors
Sreten Radović Štampa / Print Rotografika Subotica
Boris Trivan , suosnivač Instituta za digitalne komunikacije, glavni i odgovorni urednik NOIZZ.rs, kolumnista i egiptolog. Opaskama na svojim profilima @ BorisTrivan i @PokojnaMileva okupio je više od 500.000 pratilaca. Ko bi onda bolje od Borisa objasnio fenomen Tvitera? Boris Trivan , co- founder of the Digital Communications Institute, editor-in-chief of NOIZZ.rs, columnist and Egyptologist. Remarks on his profiles, @BorisTrivan and @PokojnaMileva, have attracted more than 500,000 followers. Who better than Boris, then, to explain the phenomenon of Twitter?
Ranko Pivljanin , jedan od najboljih beogradskih reportera, dugogodišnji novinar raskošnog opusa tema, za ovu priliku se maskirao u Šejna, odjahao u Svilajnac i doneo priču o srpskim kaubojima na kojoj bi mu pozavideo i sam Serđo Leone. Ranko Pivljanin, one of Belgrade’s best reporters, a longstanding journalist with a rich opus of topics, used this opportunity to disguise himself as Shane, ride to Svilajnac and bring back the story of Serbian cowboys, which would make even Sergio Leone envious
Tatjana Korićanac , istoričarka književnosti, kustos Muzeja Ive Andrića i autorka izložbe „Ivo Andrić kao pisac i (ili) diplomata“, donosi nam priču u kojoj otkriva koji su gradovi bili inspiracija nobelovcu.
Filip Kostić je krajem jula 2016. postao najskuplji fudbaler u istoriji Hamburgera, šestostrukog prvaka Nemačke. Ima mesto u prvom timu Srbije kao jedan od naših najboljih fudbalera, a u “ Elevejtu ” se prvi put predstavlja u ulozi specijalnog dopisnika. In late July 2016, Filip Kostić became the most expensive footballer in the history of Hamburger SV, six- time German champions. He has his own place in Serbia’s first team, as one of our best players. He appears in “Elevate” for the first time in the role of a magazine’s special correspondent.
Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia flights
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia ights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved
Tatjana Korićanac,
literary historian, curator of the Ivo Andrić Museum and author of the exhibition “Ivo Andric, writer and(or) diplomat”, brings us a story in which she reveals the cities that actually inspired this Nobel Laureate
Godina izlaženja / Anoo XLIII Broj / Issue No. 279 Naslovna strana / Cover Simone Cecchetti
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