O n the streets, at work, in airports, on Instagram pro- files and cover pages, do you see women dressed in sportswear? No, they are not heading out to exercise. This is athleisure – the new fashion phenomenon. The transition of sportswear fashion into everyday clothing was also announced at Milan Fashion Week for Spring/Summer 2017. Fashion greats like Jill Sander and Max Mare have includ- ed bomber jackets and sweaters in their new collections, while Donatella Versace has included jogging bottoms in his femi- nine story. They have dubbed this the future of fashion. It start- ed harmlessly enough. Sports footwear crept into convention- al wardrobes, Armani unveiled a luxury version of the bomber jacket at the 2016 haute couture show in Paris, while sports brands introduced fashion lines in collaboration with renowned designers, celebrities from the music world sailed into creators’ waters and a new trend was born - athleisure. The style was intended for the millennium generation, which prefers a healthy lifestyle and considered design with high aes- thetic criteria based on comfort and functionality, but it was embraced by fashion consumers of all ages, contrary to all ex- pectations. The change in thinking was taken advantage of by fashion houses, which began offering an incredibly stylish look of sports models, though in that they were not alone. Instagram and other social networks opened the door to new occupations, fashion bloggers, influencers and celebrities, giving them power that we could not even imagine ten years ago – to influence the creation of fashion trends. Thus the cen- tre of power shifted from fashion houses and athleisure was al- so embraced by trendsetters from Instagram. N a ulici, poslu, aerodromu, Instagram profi- lima i naslovnim stranama viđate doterane žene u sportskoj garderobi? Ne, one nisu po- šle na vežbanje, to je atležer – novi modni fe- nomen. Prelazak sportske mode u svakodnevnu najav- ljen je i na Milanskoj nedelji mode za proleće/leto 2017. Modne veličine poput Džil Sander i Maks Mare uvr- stile su bomber-jakne i dukserice u nove kolekcije, a Do- natela Versaće džoging pantalone u svoju ženstvenu pri- ču. Nazvali su to budućnošću mode. Počelo je naizgled bezazaleno. Patike su se ušunjale u konvencionalnu gar- derobu, Armani je predstavio luksuznu varijantu bom- ber-jakne na reviji visoke mode u Parizu 2016, sportski brendovi uveli su modne linije u saradnji s poznatim kreatorima, poznate ličnosti iz sveta muzike zaplovile su kreatorskim vodama i rodio se novi trend – atležer. Stil namenjen milenijumskoj generaciji, koja preferira zdrav način života i promišljeni dizajn visokih estetskih kriterijuma baziran na udobnosti i funkcionalnosti, pri- grlili su modni konzumenti svih generacija, mimo svih očekivanja. Promenu u razmišljanju iskoristile su mod- ne kuće i ponudile neverovatno moderan izgled sport- skih modela, ali u tome nisu usamljene. Instagram i ostale društvene mreže odškrinuli su vra- ta novim zanimanjima, modnim blogerkama, influenseri- ma i poznatim ličnostima i dali im moć koju pre desetak godina nismo mogli ni da zamislimo – uticaj na kreiranje modnih trendova. Centar moći tako je pomeren s mod- nih kuća i atležer su prigrlile i trendseterke s Instagrama . Iako estetski ima za cilj da izgleda opušteno i ur- bano ipak je privilegija zaposlenih koji na posao mo-
Balensijagin novi predimenzionirani pufer-kaput najavljen je kao dominantan komad sezone Balenciaga’s new oversized puffer jacket has been heralded as the season’s dominant piece
DKNY and Max Mara for Spring Summer 2017
DKNY i Max Mara za proleće/leto 2017.
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