What is Teslagram and how did it originate? Teslagram is technology for the best system of protection against forgeries of documents, credit cards, banknotes, artworks, secu- rities and data. The specificity of this technology is that it uses flakes from butterfly wings as protective elements. This innovation has been developing at the Institute of Phys- ics since 2011, through a project for scientific research of the Ministry of Education, Science and Technolog- ical Development and the Innova- tion Fund of the Republic of Serbia. The Teslagram’s multidisciplinary and international team comprises more than 20 physicists, engineers and biologists. How do flakes from butter- fly wings protect against forgery? The wings of a butterfly have over a hundred-thousand unique flakes that can protect the same number of objects. Each flake is different (like a fingerprint), with a specific structure, and can’t be cop- ied. When the flakes are removed and stuck to items, a Teslagram is obtained. This is done according to all ethical standards and with- out killing butterflies. What is the difference be- tween a Teslagram and a digital footprint, and how can the Teslagram protect an artwork, like a painting, for example? Just as a digital footprint en- sures secure information in a digi- tal form, a Teslagram does so in the physical world. The protection of artworks is done according to the principle of applying a flake to the image. Checking the authenticity of the image is done by reading the flake. The Teslagram will be present- ed to the world’s public in Belgrade on 23 rd May 2019 during the pres- tigious World Minds event, which brings together more than 400 world leaders of innovation, sci- ence, technology, economics, art and medicine. This gathering will also see presentations by two other creative ambassadors of the Serbia Creates platform: The BioSense In- stitute, the centre for digital solu- tions in agriculture, and 3Lateral, a leading producer of digital hu- mans technology.
SRBIJA STVARA Srbija stvara je nova, nacionalna platforma nastala na inicijativu predsedni- ce Vlade Republike Srbije Ane Brnabić. Ona obuhvata sistemske mere za razvoj sektora kreativnih industrija i inovacija, kao i jačanje kulturne diplomatije i pozi- cioniranje Srbije kao zemlje kreativnih, inovativnih i autentičnih ljudi i ideja. SERBIA CREATES Serbia Creates is the new, national platform initiated by Prime Minister of Serbia Ana Brnabic. It involves strategic measures to develop the creative and innova- tive industries, to strengthen cultural diplomacy and position Serbia as a country of creative, innovative and authentic people and ideas.
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