T he mission of the Louis Vuitton Foundation is to encourage, promote and support con- temporary art of the 20 th and 21 st centuries, and its museum, which is open in the Bois de Boulogne park, re ects this goal. The setting is impressive, but the museum itself leaves visitors breathless. Inside the building are located 11 galleries with exhibition spaces, and the exterior, in the form of huge glass sails, acts imposingly and could be dubbed a new icon of modern architecture. Of course, such an unusual building has to be a work of fa- mous architect Frank Gehry, who designed the Guggenheim Museum in Bilbao, Spain, and – like every slightly alternate phenomenon – caused controversy when the museum opened in 2014. The museum hosts exhibitions of paintings and sculptures, concerts, recitals and various art programmes, as well as art workshops. The permanent exhibition comprises works by Pablo Picasso, Henry Moore and Jean-Michel Basquiat from the private collection of Bernard Arnault, president of Louis Vuitton Fashion Empire. Awaiting you at the guest exhibition of impression- ists is Van Gogh’s Self-Portrait with Bandaged Ear, Cézanne’s card players, Manet’s Bar at the Fo- lies-Bergère and a hundred other masterpieces. The museum is conceived in such a way that some of the galleries remain un nished, providing artists with room to intervene when setting up, or even painting on the walls. And Louis Vuitton has been synonymous with luxury and qual- ity for 150 years already. The history of the brand revolves around travel, innovation and imag- ination, so it’s no surprise that the adventurous spirit has run through it from its foundation to this day. It all started when the young Louis Vuitton headed for Paris at the age of 14 to study the craft of wood processing and return to work for the family business. He arrived in Paris at the right moment, with the industrial revolution having begun and the conquering of colonies in full swing. The privileged and rich travelled a lot, so the need arose to more easily and safely transport their bulky luxury clothing. Louis began working on trunks and suitcases made from poplar wood, thus laying the foundations of an empire that endures even today. He worked constantly on new solutions that would would prove practical for the ladies. He began covering his trunks in grey, waterproof canvas, known as trianon. He then replaced the grey canvas with a striped canvas design, then damier, only to come up with monogram, the trademark of this luxury brand, in 1896. Contributing to the recognisability of the brand were lm stars who could a ord luxury trips and even more luxurious luggage. With the arrival of Marc Jacobs in 1997, the brand’s popularity grew thanks to a combination of French chic and American practicality.
Misija Fondacije Luj Viton je da podstiče, promoviše i podržava savremenu umetnost 20. i 21. veka The mission of the Louis Vuitton Foundation is to encourage, promote and support contemporary art of the 20 th and 21 st centuri
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