E S / A S PITANJA ZA NIKOLU ĐUROVIĆA, KAPETANA THREE QUESTIONS FOR CAPTAIN NIKOLA ĐUROVIĆ 3
ETIHAD OSVETLIO BURDŽ KALIFU
Avio-kompanija Ujedinjenih Arapskih Emirata osvetlila je najvišu zgradu na svetu, legendarnu Burdž kalifu u Du- baiju, uz spektakularno brendirani svetlosni i zvučni šou kako bi proslavila sledeću fazu svog brenda Choose Well (Izaberi pametno). Na međunarodnom sajmu turizma Arabijan travel market Etihad je predstavio veliki pro- gram transformacije ekonomske klase, počevši od una- pređenja kabine i renoviranja aviona erbas A320 i A321, uključujući nova sedišta i personalizovanu zabavu za re- produkciju u realnom vremenu (streaming), te potpuno novi i poboljšani koncept obedovanja na svim letovima. Istog dana pokrenuta je i nova reklamna kampanja Go Your Own Way (Idi svojim putem), koja za podršku kori- sti rok klasik grupe Flitvud Mek . Kao deo sveukupne Eti- hadove platforme brenda Choose Well kampanja će po- većati svest o posvećenosti avio-kompanije tome da svojim gostima pruži veću kontrolu, izbor i vrednost personalizacijom putovanja.
We are now ying to some new destinations. Which of them were you the most thrilled about? Every new destination is a new challenge for every pilot. I’m glad that our company, Air Serbia, is re-opening – after a long break – the possibility of a di- rect route to Spain. I would single out Barcelona, as a world metropolis. Why is it good to be a pilot? Being a pilot is a complex profession. It is accompanied by di erences, from those throughout each ight, via the di erences in the landscapes along the route to desired destinations, every time with a di erent crew, in di ering weather conditions, and ending in a new place. The feeling of breadth and free- dom while ying through heavenly blueness is indescribable and priceless. In you opinion, which part of Serbia is the most beautiful from the air? Due to us ying at high altitudes, it is di cult to see all the interesting land- scapes of Serbia. But one of the more beautiful ones that is often own over at lower altitudes, and which is located in close proximity to Nikola Tesla Airport, is certainly Fruška Gora, as a national park of Serbia. Sada letimo i ka novim destinacijama. Kojoj od njih ste se najviše obradovali? – Svaka nova destinacija je i novi izazov za pilota. Drago mi je što naša kompanija Er Srbija posle duže pauze otvara mogućnost direk- tne linije za Španiju. Izdvojio bih Barselonu kao jednu od svetskih metropola. Zbog čega je dobro biti pilot? – Biti pilot je kompleksno zanimanje. Prate ga različitosti, od onih tokom svakog leta, preko raznih predela do željenih destinaci- ja, svaki put sa drugom posadom u različitim vremenskim uslovima i na novom mestu. Osećaj širine i slobode dok letite nebeskim plavet- nilom je neopisiv i neprocenjiv. Koji deo Srbije je najlepši iz vazduha? – Zbog letenja na velikim visinama teško je uočiti sve zanimljive predele Srbije. Ali jedan od lepših koji se često preleće na nižim visi- nama, a nalazi se u neposrednoj blizini Aerodroma Nikola Tesla jeste svakako Nacionalni park Fruška gora .
ETIHAD ILLUMINATES BURJ KHALIFA The national airline of the United Arab Emirates has illumina- ted the world’s tallest building, the legendary Burj Khalifa in Dubai, with a spectacularly branded show of light and sound to celebrate the next phase of its“Choose Well”brand. It was at the Arabian Travel Market international tourism fair that Etihad introduced its major programme of economy-c- lass transformation, beginning with the improvement of ca- bin conditions and the refurbishment of its Airbus A320 and A321 aircraft, including new seats and personalised enterta- inment for streaming, but also a completely new and impro- ved dining concept on all ights. The same day saw the launch of its new advertising campai- gn,“Go Your Own Way”, which draws on the classic Fleetwo- od Mac song of the same name as a form of support. As part of Etihad’s comprehensive“Choose Well”brand platform, this campaign will raise awareness of the airline’s commitment to providing its guests with more personal control, choice, and the value of personalising their journeys.
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