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POKRENUT BLOG ER SRBIJE
AIR SERBIA BLOG LAUNCHED
Naša kompanija je od ponedeljka, 17. av- gusta, dodatno unapredila svoje onlajn pri- sustvo pokretanjem posebnog bloga, koji se nalazi na našem zvaničnom sajtu, na poddo- menu https://blog.airserbia.com/ Cilj aktiviranja bloga je da se obogati sadr- žaj na sajtu, putnicima približe naše destina- cije, promovišu kompanija i zaposleni, kao i da se pruži što više sadržaja iz svih oblasti u ve- zi sa našom delatnošću. Ciljna grupa korisni- ka bloga su naši putnici i svi ljudi koji vole pu- tovanja. Blog ima četiri kategorije: Destinacije, Hot spot, Putopisi, Putuj pametno. U okviru tih ka- tegorija na blogu se predstavljaju naše desti- nacije, predlažu zanimljivi događaji, putopisi naših putnika i kabinskog osoblja, dele save- ti za putovanja. Blog je jedinstven kanal komu- nikacije, a sadržaj je prilagođen čitaocima, od- nosno putnicima.
Our airline has taken further steps to impro- ve its online presence by launching, as of Mon- day 17th August, a special blog that can be fo- und on our official website, under the subdomain https://blog.airserbia.com/en/. The goal of launching the blog is to enrich the website’s contents, bring passengers closer to our destinations and promote the airline and employees, as well as providing as much content as possible from all areas related to our business. The target group of blog users are our travellers and all other people who love to travel. The blog has four categories: Places, Hot spot, Beyond words and Travel smart. Within the scope of these categories, the blog presents our destinations, suggests interesting events, featu- res the travelogues of our passengers and cabin crew, and shares travel tips. The blog is a unique channel of communication and the content is adapted to readers, i.e. travellers.
Cilj aktiviranja bloga je da se obogati sadržaj na sajtu, putnicima približe naše destinacije i promoviše kompanija / The goal of launching the blog is to enrich the website’s contents, bring passengers closer to our destinations and promote the airline
Air Serbia » Er Srbija | 47
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