Elevate December 2020 | Air Serbia

VIKTOR KIŠ, V. D. DIREKTORA MSUB Umetnik i tabu Presrećan sam što će baš Muzej savremene umetnosti u Beogradu biti pionir na ovim prostorima u predstavljanju visoke mode kao savremene umetnosti ŽAN-POL GOTJE ODAVNO JE MNOGO VIŠE OD MODNOG brenda kojim je stekao svetsku sla- vu. Gotje je umetnik. Umetnik koji promoviše ideju ljubavi, tolerancije, ideju raznolikosti. Ideju jedna- kosti. Umetnik koji spremno meša ustaljenost i eli- tizam. Umetnik koji poručuje: „Slavite svoju različi- tost! Slavite sebe u svojoj različitosti. Prihvatite, bez osuđivanja. Bez tabua. Bez elitizma. Oslobodite se…“ Izložba Žan-Pola Gotjea Love is Love u produk- ciji Muzeja lepih umetnosti u Montrealu nastaje kao finale izložbe Modni svet Žan-Pola Gotjea: Od troto- ara do modne piste , koja je u 12 gradova sveta privu- kla više od dva miliona posetilaca, obarajuć i rekorde u poseti modnim izložbama i za koju je kustos Tijeri Maksim Lorio dobio nagradu Vanguard . Presre an sam što e baš Muzej savremene umet- nosti u Beogradu biti pionir na ovim prostorima u predstavljanju visoke mode kao savremene umetno- sti. Tako e se naš beogradski muzej na i u društvu svetskih muzeja, poput njujorškog Metropoliten mu- zeja umetnosti, Muzeja savremene umetnosti Mo- Ma i Muzeja Viktorija i Albert , koji pomeraju gra- nice shvatanja savremene umetnosti. Baš kao Gotje – spremno, drugačije, bez tabua i elitizma, kako se od savremene umetnosti i očekuje.

VIKTOR KIŠ, ACTING DIRECTOR OF THE MUSEUM OF CONTEMPORARY ART IN BELGRADE Artist and taboo I‘m delighted that the Museum of Contemporary Art in Belgrade in particular will be a pioneer of this region when it comes presenting high fashion as contemporary art. JEAN PAUL GAULTIER HAS LONG SINCE SUR- PASSED THE fashion brand through which he gained worldwide repute. Gaultier is an artist. He is an artist who promotes the idea of love and tolerance, the no- tion of diversity. The notion of equality. He is an art- ist who is ready to fuse conventionality and elitism. He is an artist who says: Celebrate your diversity! Cel- ebrate yourself in your diversity. Accept, without con- demnation. Without taboos. Without elitism. Liber- ate yourself… The Jean-Paul Gaultier exhibition “Love is Love”, produced by the Montreal Museum of Fine Arts, emerg- es as the finale of the exhibition The Fashion World of Jean-Paul Gaultier: from the Sidewalk to the Catwalk, which has attracted more than two million visitors in 12 world cities, breaking attendance records for fash-

ion exhibitions and resulting in curator Thierry-Maxime Loriot receiving the Vanguard Award. I‘m delighted that the Muse- um of Contemporary Art in Bel- grade in particular will be a pio- neer of this region when it comes presenting high fashion as con- temporary art. In this way our Belgrade Museum will find it- self in the company of world-re- nowned museums, such as New York‘s Metropolitan Museum of Art and MoMa Museum of Mod- ern Art, and London‘s Victoria and Albert Museum, which push the boundaries of understanding contemporary art. And that‘s Just like Gaultier himself - ready, dif- ferent, without taboos and elit- ism. Just as is expected from con- temporary art.

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