The inflight magazine of Air Serbia Glavna i odgovorna urednica / Editor in chief Jelena Isaković
Izvršne urednice / Executive Editors Jelena Pantović, Katarina Sretenović Šef tehničke redakcije / Chief of the design and layout team Zoran Stojković Tehnički urednik / Design and layout editor Aleksa Vasović Dizajn i lejaut / Design and layout Branko Mitrović, Jelena Nalbantjan Urednik fotografije / Photo Editor Vladislav Mitić Fotografije / Photography Vesna Lalić, Aleksandar Dimitrijević, Oliver Bunić, Predrag Dedijer, Petar Marković, Vladimir Živojinović, Dalibor Danilović, Dušan Milenković, Goran Srdanov, Dragan Kujundžić, Aca Matić Foto agencije / Photo agencies Profimedia, Getty Images, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Snežana Stojsavljević, izvršni menadžer prodaje oglasnog prostora / Executive Advertising Manager snezana.stojsavljevic@mediaimpact.rs,
Dragačevski sabor trubača, tradicionalna festivalska manifestacija koja se svake godine održava u gradiću Guči, u Dragačevu, u regionu zapadne Srbije, svakog avgusta dovodi gotovo milion posetilaca iz Srbije i inostranstva u gradić od 2.000 stanovnika. Guča je postala poznata u celom svetu kao mesto održavanja najvećeg festivala duvačke muzike širom planete. Otkako je 1831. godine knez Miloš Obrenović oformio prvi vojni trubački orkestar, truba je postala deo kulture i tradicije. Doživite trubu od 9. do 12. avgusta. The Guča Trumpet Festival, or Dragačevo Gathering of Trumpeters, a traditional event held every year in the little town of Guča, Dragačevo, in the region of Western Serbian, brings almost a million visitors from Serbia and around the world to a town of just 2,000 inhabitants every August. Guča has become famous worldwide as the venue of the planet’s largest trumpet music festival. Since Prince Miloš Obrenović commissioned the first military trumpet band in 1831, the trumpet has become part of Serbian culture and tradition. Experience the trumpet from 9 th to 12 th August.
Saradnici
U ovom broju / This issue’s contributors
elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Nikola Vukomanović, Arsen Rudan Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director
Aleksandar Matić je po zanimanju brend
Nenad Radujević je direktor i osnivač Modnog studija Click , prve privatne agencije za modu na teritoriji bivše Jugoslavije. Autor je projekta Beogradska nedelja mode. Kroz rad na modnim prezentacijama uveo je niz novina i standarda na domaće tržište. U ovom broju vodi nas u sam centar modnih zbivanja, na Berlinsku nedelju mode. Nenad Radujević is director and founder of Fashion Studio Click, the first private fashion agency on the territory of the former Yugoslavia. He is the author of the Belgrade Fashion Week project. Through his work on fashion presentations, he has introduced a series of innovations and new standards to the domestic market. For this issue he takes us to Berlin Fashion Week.
Bojana Andrić je višestruko nagrađivani dramaturg, scenarista, istoričar televizije, televizijski urednik, autor i reditelj. U Igranom programu Televizije Beograd je od 1971. kao dramaturg i urednik radila na više desetina drama i dramskih serija. U ovom broju vodi nas kroz 60 godina televizije u Srbiji. Bojana Andrić is a multi-award-winning playwright, screenwriter, television historian, television editor, author and director. Within the entertainment programming of Television Belgrade since 1971, she worked as a writer and editor on dozens of drama productions and serials. For this issue she guides us through the 60 years of television in Serbia.
Violeta Nedeljković je novinarka specijalizovana za zdravstvene teme , ali zdravstvo i alternativne tehnike nisu njena jedina preokupacija. Voli priče s dušom, dinamične i one pomalo mistične, baš kao što je priča koju ćete čitati u Elevejtu . O Soko-gradu o kojem malo ko zna da je svojevrsno svedočanstvo o nemačko-srpskom prijateljstvu. Violeta Nedeljković is a journalist specialising in health issues, but health and alternative techniques are not her only preoccupation. She likes stories with soul, dynamism and those that are slightly mystical, just like the story you will read in this issue of Elevate. It is about Soko Grad, and few people are aware that this place is in a way a testimony to German- Serbian friendship.
Sreten Radović Štampa / Print Rotografika Subotica
menadžer u IT sektoru, dok je u svet fotografije ušetao iz hobija, koristeći stari foto-aparat. Danas su njegove fotografije na mnogim svetskim i domaćim stranicama, pa tako i u Elevejtu . Sa svojim foto-aparatom obišao je Halkidiki i doneo nam divne slike Grčke. is a brand manager in the IT sector by profession, while he entered the world of photography as hobby, Aleksandar Matić using an old camera. His photographs can today be found on the pages of many world and domestic titles, including Elevate. With his camera he toured Halkidiki and brought us back wonderful images of Greece.
Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia flights
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia ights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved
Godina izlaženja / Anoo XLIII Broj / Issue No. 296 Naslovna strana / Cover iStock
12 |
Made with FlippingBook interactive PDF creator