Elevate August 2018 | Air Serbia

Agenda dobre zabave / Agenda of great fun

THIS MONTH IN BELGRADE … OVOG MESECA U BEOGRADU…

BELGRADE BEER FEST: MORE THAN A FESTIVAL Belgrade Beer Fest is the largest beer & music festival in so- utheast Europe. A-list performers and a wide selection of high-quality local and foreign beer draws record crowds. Total attendance over the course of the five-day event rea- ches half a million visitors over a period of five days, as the festival has a free admission policy. Several thousand vi- sitors from abroad attend the festival, which has become one of Belgrade’s key events on the tourist calendar. The festival promotes tolerance and open borders, whi- le the urban spirit of the new generation also forms part of the enduring ideas of this festival. Belgrade Beer Fest is open to new ideas and new ways of promoting Serbia as an attractive tourist destination, with a positive busine- ss climate conducive to the creative industries. This is why the 16 th annual Belgrade Beer Fest, which takes place on the Ušće confluence from 15 th to 19 th August, carries the slogan: More Than a Festival. The public will this year be able to enjoy another stellar li- ne-up, featuring legendary British punk rockers The Stran- glers and music diva Roisin Murphy. Apart from fans of mu- sic, beer lovers will also enjoy themselves and can expect the widest selection of brand-name and craft beers from the re- gion, as well as recommended beer from around the wor- ld in designated festival zones:“Gostionica”,“Craft land”and “Embassy of Beer”. The festival expands its offer each year, constantly adding innovations and surprises, so the messa- ge is the same for everyone:“Expect the unexpected”!

BELGRADE BEER FEST: VIŠE OD FESTIVALA

Belgrade Beer Fest je najmasovniji pivsko-muzički fe- stival u jugoistočnoj Evropi. Za pet dana, koliko traje, poseti ga više od pola miliona ljudi, a takvu posećenost festival ima zahvaljujući osnovnim principima – besplat- nom ulazu, izuzetnom muzičkom programu i širokoj po- nudi domaćih i inostranih pivskih brendova. Širenje tolerancije, otvorene granice, kao i urbani duh novih generacija osnovne su trajne ideje ovog festivala. Belgrade Beer Fest je otvoren za nove ideje koje donose mladi ljudi u pronalaženju novih načina za unapređenje promocije Srbi- je u inostranstvu kao moderne zemlje, atraktivne turističke destinacije i zemlje u kojoj vlada pozitivna klima za razvoj biznisa i kreativne industrije. Zato ovogodišnji 16. Belgrade Beer Fest , koji će održati od 15. do 19. avgusta na Ušću, sa pravom će se održati pod sloganom Više od festivala . Ove godine publika će moći besplatno da uživa u kon- certima grupe The Stranglers i muzičke dive Rošin Marfi, čije nastupe organizatori sa ponosom najavlju- ju. Osim ljubitelja dobre muzike, uživaće i pivski slado- kusci, koje očekuje najveći izbor industrijskih i kraft pi- va iz regiona, kao i piva sa preporukom iz celog sveta u okviru festivalskih zona Gostionica , Craft land i Emba - ssy of Beer . Svake godine organizatori se brojnim novi- tetima predstavljaju u sve boljem izdanju, pa je za sve posetioce poruka ista – „Očekujte neočekivano“!

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