D irektna Banka a.d. Kragujevac was founded with the acquisition of KBM Bank in early 2016, followed by the pur- chase of Findomestic BNP Paribas in 2017, thus creating a strong and stable financial institution, which continues marking pos- itive results and becomes a synonym for a flexible, constructive and reliable partner. Direktna Banka is a domestic, universal and modern bank that has recently further secured its strong market position by pur- chasing Piraeus Bank a.d. Beograd, which will lead to the increase of its sales net- work and number of employees by the end of the year. At the head of Direktna Banka’s Sales team is Tatjana Vukić, a lady greatly respon- sible for the bank’s successful integrations and good business results. What is the very best that Direktna Banka offers to citizens of Serbia? - Our key leverage are our highly expe- rienced employees from integrated banks that have quality, knowledge, commitment and responsibility towards clients. The val- ues that we nurture within the bank, such as self-initiative, direct communication, trans- parency and cooperation at all levels, are ex-
Earlier this year Direktna Banka bought Piraeus Bank, a purchase which will by the end of 2018 in- crease your sales network. What are the plans and visions of the Bank for the years to come? - With the client in focus, Direktna Banka is working diligently to expand its sales network and service portfolio. After the integration of Piraeus Bank, the number of our branches will be 50 per cent higher, while the assets value will reach €500 million. Our focus is on continuous improve- ment and development of our product offer and services for both retail and corporate clients, i.e. small and medi- um enterprises. Also, we remain com- mitted to agricultural loans as a signifi- cant part of our business agenda, since we recognise agriculture as an impor- tant development area of the Serbian economy. We have started this year very ambi- tiously and we expect further growth of our market share through the increase of deposit and credit portfolio, as well as a growing number of satisfied clients.
actly what we use to achieve our vision and justify our slogan: Direktna Banka. For you. The bank is committed to responding to all the challenges and novelties of the contemporary marketplace, while retain- ing its main goal – a satisfied client. Our offer includes innovative and simple solu- tions, as well as an equal approach to all cli- ents. This is how we profile ourselves, and as an outcome we mark positive results in all business segments. This is also demon- strated by the net profit of RSD 218 million achieved in the first half of 2018. What differentiates Direktna Banka is its approach to clients. What are the specifics? - Open communication and efficiency are the key principles that differentiate us among clients. Our goal is to provide fast, easily available and simplified services with added value. In our branches throughout Serbia, our clients can get expert advice and a personalised service, with far less paper- work. We are moving our services into in- ternet and mobile banking, where all trans- actions are completed in just a few clicks. We want to be the bank of first choice, a reliable and solid partner for all our clients.
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