The inflight magazine of Air Serbia Glavna i odgovorna urednica / Editor in chief Jelena Isaković Izvršne urednice / Executive Editors Jelena Pantović, Katarina Sretenović Direktor fotografije / Photo Director Slobodan Pikula Art direktor / Art Direction Goran Ratković Dizajn i lejaut / Design and layout Vladimir Piacun, Aleksandar Mirčetić, Jelena Nalbantjan Urednik fotografije / Photo Editor Vladislav Mitić Fotografije / Photography
Petar Marković, Goran Srdanov, Mitar Mitrović, Oliver Bunić, Aleksandar Stanković, Vladimir Živojinović, Siniša Pašalić, Žarko Vijatović, Vladan Filipović, Branka Vučićević Vučković, Vukica Mikača, Mario Kristofić, Martin Scheel, Dimitris Skoulos Foto agencije / Photo agencies Profimedia, Getty Images, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Slobodan Mitrović, menadžer prodaje oglasnog prostora / Advertising Manager slobodan.mitrovic@mediaimpact.rs, elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Manuela Stamatović, Arsen Rudan, Jack Rigby Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs
Jednom kad probaš da letiš, hodaćeš zemljom sa očima okrenutim ka nebu zato što si gore bio i zato što gore želiš da se vratiš. U ovoj misli Leonarda da Vinčija možemo da pronađemo mnoga značenja i sva su briljantna. Valja se ponekad zaustaviti samo iz jednog razloga – da pogledamo visoko gore. Na nebu su svakakva čuda moguća. Ovom prilikom ugledali smo pilote iz celog sveta koji su došli u Srbiju da bi učestvovali u Svetskom kupu u preletu paraglajderom u Nišu. For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return. We can find many meanings in Leonardo Da Vinci’s words, and all of them are brilliant. It is sometimes worth standing still for one reason – to gaze high upwards. In the sky all sorts of miracles are possible. We watched pilots from around the world who had come to Serbia to compete in the Paragliding World Cup in Niš.
Saradnici
U ovom broju / This issue’s contributors
Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director
Sreten Radović Štampa / Print Rotografika Subotica
Ismini Mina Radulović, filolog i prevodilac, napisala je sjajnu priču o grčkom mentalitetu. Magistrirala je i doktorirala u Atini na filozofskom fakultetu. Radila je za Nacionalni centar za knjigu Grčke, Evropski centar za prevođenje, Helensku grčkog i engleskog na sva tri jezika. Živi i radi u Atini. Ismini Mina Radulović , philologist and translator, wrote a great article about the Greek mentality. Mina earned her M.Sc. and Ph.D. at the Faculty of Philosophy in Athens. She has worked for kulturnu fondaciju... Prevodi sa srpskog, the National Book Centre of Greece, the European Centre for Translation,
Antonis Remos, najveća grčka muzička zvezda, otkriva nam zašto je za njega Solun najlepši grad na svetu, gde voli da popije kafu, a gde da se prošeta. Imao je deset godina kada se iz Nemačke vratio u svoju domovinu. U Solunu je i napravio prve korake u muzičkoj karijeri. Ovaj grad mu je doneo sreću i platinaste tiraže. Antonis Remos , Greece’s biggest music star, reveals for us why Thessaloniki is the most beautiful city in the world for him, where he likes to drink coffee and where to walk. He was ten years old when he returned from Germany to his homeland. It was also in Thessaloniki that he took the first steps in his music career. This city brought him happiness, platinum records and world success.
Svetlana Ceca Bojković je jedna od najpoznatijih i najuspešnijih filmskih, pozorišnih i televizijskih glumica, koja decenijama traje na srpskoj sceni. Sa suprugom Slavkom Kruljevićem, našim doskorašnjim ambasadorom u Finskoj, u Helsinkiju je boravila od marta 2012. do novembra 2016. Ekskluzivno za Elevejt piše o svojim utiscima o toj zemlji. Svetlana Ceca Bojković is one of Serbia’s most famous and most successful film, theatre and television actresses, who has endured on the Serbian scene for decades. This famous Serbian actress resided in Helsinki from March 2012 to November 2016 with her husband Slavko Kruljević, who was then serving as our ambassador to Finland. Here, exclusively for Elevate, she writes about her impressions of that country.
Kao novinarka za ženski i lajfstajl sadržaj medijske kuće RAS, Nevena Dimitrijević se oprobala u raznolikim formama, ali najviše uživa u otkrivanju skrivenih mesta i divnih ljudi u Srbiji. U ovom broju ona nam donosi deo srpske tradicije, Kosidbu na Rajcu, manifestaciju koja godinama oduševljava sve poklonike prirode. As a journalist for women’s and lifestyle content at media company RAS, Nevena Dimitrijević has tried her hand in various forms, but she most enjoys discovering hidden places and wonderful people in Serbia. In this issue she brings us part of the Serbian tradition, Mowing on Rajac, an event that for years has been adored by all nature lovers.
Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia flights
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia ights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved
the Hellenic Cultural Foundation etc. She
Godina izlaženja / Anoo XLIII Broj / Issue No. 283 Naslovna strana / Cover iStock
translates from Serbian, Greek and English. She lives and works in Athens.
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