McMahon’s company name is Apartment Queen Investments, which owns around 1,000 units in Texas and Arizona, but she quickly trademarked “apartment queen” because she learned there was demand for the name, so she jumped on making it hers. Two criteria topped McMahon’s list when figuring out her brand. And the list was devised by asking herself another question: “What is important to me?”
I believe in justice and doing the right thing. Keeping people accountable is very important.”
KAYLEE MCMAHON
spawned her start-up company, Big Sister Security, which is in its infancy phase. The focus is to learn sub- stantive information about someone before doing business with them— find out how someone is motivated, their business history, their person- ality traits, their past business rela- tionships and transactions, services not delivered, links with crime, bad deals, etc. Being able to find that information is where her search started because she needed data to have leverage and protect herself. “When you’re in a situation when it’s your word against theirs, you need that empirical data,” she said. “I believe in justice and doing the right thing. Keeping people accountable is very important.”
1. Get people’s attention 2. Be feminine-focused McMahon’s passion for working
THE DATING GAME OF PARTNERSHIPS
Whether you’re in a syndication or a founder/co-founder relationship, McMahon said any type of partnership in the beginning is akin to dating. She advises to find a trustworthy partner and spend a year with them. Travel with them. Get referrals. “When you exhaust doing things on your own, it’s time to ask for help. It’s not how do I do it, it’s who can help me do it,” she said. First, she said it’s imperative to find someone who is active in the real estate niche that you are in. Vet that person by spending time with them to learn if they are trustworthy. But going the extra step— verifying an individual—is crucial. Then, it’s important to evaluate a potential partner’s skills and motivation. “In a limited partner or LPGP structure, you need to find someone to trust long term to take the reins. In joint ventures/Tenants in Common, and co-founder relationships it’s different—everyone has a seat at the table, but you need to figure out each other’s strengths and ensure every- one stays in their lanes and respects each other by not getting in their way,” she said. McMahon’s unfortunate experi- ences with bad business partners
with women in real estate has perme- ated her brand, and it’s a cause near to her heart, rooted in past personal experiences. She wanted “to create independence and space for those experiencing codependency and toxic relationships that hamper their ability to visualize and manifest what their amazing reality truly could be.” The mission of Apartment Queen Investments is “to stop abuse and codependent relationships by provid- ing women with investment oppor- tunities and convenient education about creating wealth through real estate investing.” The notion is to help create financial freedom and a powerful mindset that ultimately leads individuals to find and live their purpose without fear. “Women are more collaborative and more emotionally intelligent. With my abusive past, I need the free- dom of choice and I’ve noticed women are more democratic and open to different perspectives. I’m not the end all, be all to every decision. There are different lenses and in partnerships you need that. I don’t know exactly what the perfect partnership looks like, but our effective leadership has stemmed from empowering women to be leaders,” McMahon said. •
BRANDING BASED ONACAUSE
One in three women are abused in some way whether it be phys- ically, emotionally, or financially. McMahon was one of them and cash-flowing real estate was her way out. Now, she and her company are on a mission to do something about it by empowering women to earn life-changing passive income through apartment investments. “When women are empowered and secured, they are no longer a victim,” she said.
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