FUNDAMENTALS
ALLIANCES
The Power of Partnerships SCALING YOUR BUSINESS TAKES MORE THAN YOURSELF
by Grant Cardone
have been running businesses and investing in real estate for
worried about keeping my market share, my clients and intellectual property to myself. I didn’t want to be vulnerable to others taking advan- tage of me. I had a scarcity mindset where only a few could prosper. Well, I have since realized that
that concern is completely unwar- ranted and is in fact, backward. Not only that, it kept me from scaling at the rate and heights I could have attained much sooner. Now that I have discovered the power of partnerships, I am always
I
over 30 years and I have learned that partnerships are the most efficient ways to scale any venture. I haven’t always felt that way. In the beginning of my career, I was
22 | think realty magazine :: january – february 2022
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