FUNDAMENTALS
MARKETING
Instagram-Worthy Staging and Photography
BEAUTIFUL PHOTOS DRIVE BUYERS TO THE DOOR
by Jenifer Calandra
ouse staging and well-com- posed photos go together like
H
STAGINGMISTAKES TOAVOID DECLUTTERING TOO MUCH The real estate agent mantra for staging homes is “declutter.” The biggest mistake amateur stagers — or homeowners attempting to DIY — make is removing too much furniture and too many decorative items. Eliminating too many pieces can make a house feel cold and uninvit- ing. Furniture helps to define a space and provide a frame of reference for room size. Instead of removing too many items from a room, create a more neutral color palette with pops
of color. Visually, this choice reads as less cluttered, while still conveying a sense of home. Items left in place should draw the buyer’s eye around the space, without detracting from the archi- tecture and features of the home. POORLY DONE PAINT AND FLOORING Chipped or sloppy wall and trim paint, stained carpets, or bare wood floors without an area rug to anchor the room will draw the eye away from the quality of the home and discour- age buyers from making an offer.
peanut butter and jelly. A single ingredient just doesn’t hit the spot the same way. A perfectly-staged house without photos — or photos of a cluttered home — won’t cut it if you’re looking to sell a property quickly or start a bidding war. Follow these professional tips to stage residential properties like a pro and photograph them like an Instagram influencer to attract buyers and bring in a multitude of strong offers.
24 | think realty magazine :: january – february 2022
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