with a smoother escrow process. Just as seen on TV, homes are cleaned up and staging is used to define odd spaces, to show better use of rooms, to hide the flaws a house may have and help show off the good features of a home better. Staging helps to create and set a mood; it is often referred to by stag- ers as “emotional staging.” Because buyers are looking for a lifestyle, not just a building to live in, the effect staging has on a people’s emotions affects how the home is valued by a person as well. In the whole scope of selling a house, this emotional effect staging can have on every- one involved in pushing the home through escrow is often overlooked. Often, real estate agents and stagers involved in the process of selling a house, see their individual jobs as separate from one another’s. Yet their end goal is one in the same. Looking at their roles as a partner - ship and working together from start to finish through the escrow would be a better approach for all involved in the end. With years of experience in design- ing, renovating, staging, and selling homes myself, I have personally experienced firsthand the difference between working through escrow on a staged home versus a home that is not staged. The overall effect it has on the whole real estate transaction is shocking! This is because peo- ple perceive staging a house as just a means to secure a buyer quickly. When in fact staging a home goes way beyond the effect it has on just the buyers. Learning this myself the hard way, what could have been a disastrous mistake for all involved, ended up working out because of my agent and my coordinated effort to hold this sales transaction together. During this instance my agent had shown her buyer four houses I
Deck before
Deck after
thinkrealty . com | 53
Made with FlippingBook Online newsletter