Er Srbija u fokusu / Air Serbia close up
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verything began four years ago, on 26 th October 2013, when Air Serbia first took to the skies. The past four years have been a
time of rapid development and innovation, but 2017 was a particularly successful year during which the airline was named the 2017 Airline Market Leader by Air Transport World, a leading US-based media brand that has served the information needs of the global airline and commercial air transport communities for over 50 years. The Belgrade-based airline was chosen by ATW’s editorial team for its phenomenal progress, which culminated in the June 2016 launch of non-stop flights to New York, making Air Serbia the only carrier from Southeast Europe to offer transatlantic flights to the United States. Air Serbia was also recognized for its innovative products and services and sound business strategies which have differentiated it from competitors in Southeast Europe, while at the same time growing its network, revenue, customer base and brand recognition. One of the biggest projects in 2017 saw Air Serbia migrate to the Sabre sales, check-in and boarding system, enabling the airline to introduce a wealth of new travel options that have substantially improved the guest experience. These new services allow guests to personalize their journey with advanced seat selection, additional baggage options and more. Earlier this year, Air Serbia also retrofitted its narrow-body Airbus fleet with the highly-acclaimed Recaro BL3520 seats. These modern, slimmer seats feature a comfortable ergonomic design which offers guests more living space by placing the literature pocket above the tray table. Other innovations that have improved the travel experience with Air Serbia include the free inflight entertainment app, Elevate Play, which has attracted strong interest and great reviews from air travellers. Elevate Play allows guests to enjoy hundreds of hours of films, TV shows and music over a Wi-Fi network on flights operated by the A319 and A320 aircraft. It is available for Android and Apple devices as well as laptops, and the content catalogue is updated regularly with entertainment that is suitable for the whole family - from TV dramas to films and cartoons. Air Serbia is part of a small group of leading airlines offering streaming inflight entertainment at no charge, showing the importance placed on innovation. Onitslong-haulflightsbetweenBelgradeandNewYork,AirSerbia offers its popular Sky Au Pair service, which has has received great praise from families. The complimentary service is designed to make the transatlantic flying experience more enjoyable for families with specially-trained cabin crew who provide parents with a helping hand by keeping their kids entertained with puzzles, games and activites. The most recent service innovation was the launch of BagJourney in September, a global baggage monitoring system for tracking checked luggage at every stage of its journey, from start to finish. The guest has always been at the heart of Air Serbia, and as the airline celebrates its 4 th birthday, it continues to focus on ways of enhancing its products and services to provide travellers with the best travel experience.
Er Srbija je prepoznata zbog svojih inovativnih proizvoda i usluga i dobrih poslovnih strategija koje su doprinele da se ra- zlikuje od konkurencije u jugoistočnoj Evropi, dok u isto vre- me širi svoju mrežu, unapređuje prihode, bazu klijenata i pre- poznatljivost brenda. Nacionalna avio-kompanija uspešno je prešla na korišćenje Sabre sistema za prodaju, prijavu na let i ukrcavanje, što je omo- gućilo uvođenje mnoštva novih opcija za putovanja. Nov sistem suštinski je unapredio iskustvo gostiju uključivanjem novih uslu- ga koje omogućavaju putnicima da personalizuju svoje putovanje kada rezervišu karte ili kasnije, putem sajta www.airserbia.com. Er Srbija počela je da preuređuje kabine u floti svojih usko- trupnih erbas aviona ugradnjom svetski priznatih sedišta reca- ro BL3520. Tanja sedišta su male težine i oblikovana su tako da zauzimaju manje prostora, što omogućava Er Srbiji da ugradi do- datne redove sedišta, a u isto vreme poboljša ukupan boravišni prostor i komfor za svoje goste. Besplatna aplikacija Er Srbije za zabavu tokom leta, Elevate Play , privukla je veliko interesovanje putnika, koji su je odlično ocenili. Elevate Play obezbeđuje putnicima da uživaju u stotina- ma sati filmova, serija i muzike putem besplatne Wi-Fi konekcije na letovima koje obavljaju avioni tipa erbas A319 i A320. Apli- kacija je dostupna za Android i Apple uređaje, kao i laptopo- ve. Katalog Elevate Play se menja svakog meseca, sa sadržajem pogodnim za sve u porodici, od TV drama do crtanih filmova. Er Srbija je deo male grupe vodećih avio-kompanija koje nude besplatnu Wi-Fi zabavu tokom leta, što pokazuje koliki se značaj daje inovativnom pristupu. Usluga Dadilje na letu (Sky Au Pair) Er Srbije dobila je sve pohvale od porodica koje su do sada putovale na liniji između Beograda i Njujorka. Ova besplatna usluga osmišljena je da bi iskustvo transatlantskog putovanja učinila što prijatnijim za po- rodice tako što se roditeljima pruža pomoć u staranju o deci. Er Srbija pokrenula je nedavno i novu uslugu BagJourney – globalni sistem za praćenje prijavljenog prtljaga tokom svih fa- za putovanja, od početka do kraja. Nema dileme da i ovaj rođendan nacinalna avio-kompanija proslavlja u atmosferi uspeha i napretka, radujući se novim do- stignućima i novim zadovoljnim putnicima.
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