Dragi gosti,
Dear Guests,
Sport je oduvek bio važan za Er Srbiju. Kada je 26. oktobra, pre četiri godine, pokrenuta Er Srbija, cilj nam je bio da naša zemlja izađe na svetsku pozornicu, a jedan od načina da to postignemo bio je i da podsetimo na naše sportske he- roje. Tako smo 2013. godine jedan od aviona iz naše erbas flote na- zvali po teniskom šampionu Novaku Đokoviću, a potom su, u čast košarkaša Vlada Divca i fudbalera Dejana Stankovića, drugi avio- ni poneli njihova imena. Danas imamo tri aviona koji ponosno nose imena nekih od naših najsjajnijih sportskih zvezda. Istinski verujemo u vrednosti sporta ne samo zbog značaja zdra- vog načina života već i zato što sport podstiče drugarstvo i timski duh. Upravo to se lako moglo videti na čarter-letu kojim smo pre-
Sports have always been a big part of Air Serbia. When we launched the airline (four years ago to the date on 26 October), our goal was to put Serbia on the world stage, and one way of doing that was to celebrate our sports heroes. In 2013, we named one of our Airbus jets after tennis champion Novak Đoković, and continued by naming other aircraft in honour of basketball player Vlade Divac and footballer Dejan Stanković. Today, we have three jets proudly carrying the names of some of our most recognisable sports stars. We really believe in the positive value of sports, both in keeping fit, but also for instilling a sense of camaraderie and team spirit. That was plain to see on a charter flight we recently operated for our
vezli naš košarkaški tim, posle osvojene srebrne medalje na Evropskom prvenstvu i napetog finala u Istanbulu. Više od po- la miliona ljudi na društvenim mrežama je pratilo let kojim su naši momci stigli kući, u Beograd, gde su dočekani kao heroji. O tome pročitajte više na strani 116. A kada je reč o drugom sportu, o fud-
national basketball team, who won silver in the EuroBasket 2017 championship after a tightly contested final in Istanbul. More than half a million people followed our flight on social media as we brought our boys back home to a heroes reception in Belgrade – turn to page 116 to find out more. Moving to another sport, football, we
Istinski verujemo u vrednosti sporta
We really believe in the positive value of sports
balu, nedavno smo, u partnerstvu s Etihadom, juniorsku postavu fud- balskog tima Beli orlovi prevezli od Sidneja preko Abu Dabija do Be- ograda na fudbalsku turneju. Australija ima veliku srpsku zajednicu i bilo je lepo čuti od jednog člana uprave kluba, koji nije bio u Srbiji od ranih devedesetih, da se kročivši u naš avion, osetio kao da je već u rodnom Kraljevu. Sport na divan način povezuje ljude, bilo kroz pružanje podrške mladim sportistima ili okupljanje oko nacionalnog tima koji je na ne- kom takmičenju, i mi smo, kao nacionalni avio-prevoznik, srećni što smo deo toga. I na kraju, ako ste ljubitelj fudbala, siguran sam da ćete uživati u tekstu o Nemanji Matiću, odbrambenom veznom igraču Mančester junajteda, koji vas čeka na strani 62. Nadam se da ćete uživati u ovom broju Elevejta i hvala vam što letite Er Srbijom.
also recently flew the FC White Eagles under-16 team from Sydney to Belgrade via Abu Dhabi, in partnership with Etihad, for a football tour. Australia has a huge Serbian community and it was especially great to hear one of the team’s board members, who had not visited Serbia since the early 90s, say he felt that he was already in his native city of Kraljevo when he stepped onboard. Whether supporting sports at a youth level or rallying behind our national teams in a championship, sports are a great way of connecting people, and we’re happy to play a role in doing that as the national airline. And lastly, if you’re a football fan, I’m sure you’ll enjoy the special feature we have on Nemanja Matić, who plays as defensive midfielder for Manchester United, on page 62. I hope you enjoy this issue of Elevate, and thank you for choosing to fly with Air Serbia today.
Dane Kondić Chief Executive Officer Air Serbia
Dane Kondić, Generalni direktor Er Srbije
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