32 vodeće kompanije iz najrazliči- tijih privrednih grana: IT, telekomi, banke, startap habovi, naučne, far- maceutske, konsultantske i medij- ske kuće. U tom dijalogu definiše- mo probleme i kreiramo konkretna, kvalitetna rešenja koja možda ne od- govaraju svakome individualno, ali dugoročno pomeraju celo društvo napred. Ključni problemi i rešenja su u oblasti obrazovanja, pravno-po- slovnog okruženja, podrške starta- pima, ali i sveukupnoj promeni sve- sti da imamo šansu i gde ona leži. Na šta ste u radu vaše orga- nizacije tokom 2019. najpo- nosniji? – Uradili smo mnogo u različitim domenima, ali meni je najdraži uspeh to što smo spojili nespojive svetove da bismo pokrenuli program Master 4.0. Na ovom projektu smo povezali 10 državnih fakulteta, 75 kompanija, naše najbolje profesore sa predava- čima iz inostranstva i stvorili pro- gram na koji su i studenti i privre- da dugo čekali. Kroz ovaj program će 100 studenata u Beogradu, Nišu i Kragujevcu učiti o veštačkoj inte- ligenciji, blokčejnu, preduzetništvu, ali i sticati znanja potrebna da se sve te linije koda pretoče u proizvode za svetsko tržište. Master 4.0 je dokaz da u Srbiji imamo znanje, samo je potrebno da eksperti sednu za sto i odluče da rade zajedno. Žao mi je što takav program nije postojao na beogradskom ETF-u kada sam ja stu- dirao, ali mi je veoma drago što će neki novi klinci imati veću šansu da iz Srbije postignu svetski uspeh. Kroz svoj rad pokušavate ne sa- mo da „sredite kuću“ kroz po- dršku digitalnoj ekonomiji već i da pozicionirate Srbiju u me- đunarodnim okvirima? – Digitalnu privredu ne može- te da razvijate oivičeni granicama. Novosadski blokčejn startap upo- ređuje se sa blokčejn startapom iz San Franciska. Niški gejming stu- dio želi da privuče pažnju inve- stitora iz Londona. U digitalnom biznisu, korisnici su na svakom kontinentu. Zato smo odlučili da izmerimo domaći startap eko-si- stem u odnosu na svet i upišemo Srbiju na najrelevantniju svetsku startap mapu, kao jedinu tačku od Berlina do Tel Aviva. Od sada, ka- da investitor pogleda ka ovom delu sveta, vidi samo nas. Pobeda koju je ove godine digitalna industrija odnela je i stvaranje mogućnosti
Inicijativu „Digitalna Srbija“ osnovali su Ringier Axel Springer, Nordeus, Microsoft, Infostud, PwC, Seven
The Digital Serbia Initiative was co-founded by companies Ringier Axel Springer, Nordeus, Microsoft, Infostud, PwC, Seven Bridges, Startit, Telekom Srbija and Telenor
Bridges, Startit, Telekom Srbija i Telenor
T he Digital Serbia Initiative, a private, non-governmental and non-prof- it organisation that has the goal of transforming the Serbian econ- omy into a digital economy, was co-found- ed by companies Ringier Axel Springer, Nordeus, Microsoft, Infostud, PwC, Seven Bridges, Startit, Telekom Srbija and Telenor. The membership of this organisation to- day brings together 32 organisations and companies from a wide range of industries – from the software and video game indus- try, via banking, consulting and telecom- munications, to agriculture, pharmaceuti- cals and the media. Branko Milutinović is one of the Digi- tal Serbia Initiative’s founders and the CEO of Nordeus, one of the most successful and most awarded gaming companies in Eu- rope, and since May 2017 he has also been President of the Management Board of the Digital Serbia Initiative. He was among the initiators of this unique non-pro t organ- isation that has a great, and for some uto- pian, mission: to bring Serbia among the ranks of the leading digital economies over the next 10 years. How realistic does that initial idea seem today, two years on?
- The idea is not utopian. The world is changing faster than ever. Most of todays jobs won’t exist in a few decades, but many new ones will emerge. There will be a re- distribution in the creation of value from which those who adapt to the automat- ed and digital world will pro t the most. I believe that we have a chance not only to survive, but also to emerge victorious from the Fourth Industrial Revolution, because in it capital – which is not one of our ad- vantages – is less important than creativ- ity and expertise in the natural and tech- nical sciences. And our society has a great tradition and success precisely in those ar- eas. We already have world-leading com- panies in the elds of bioinformatics, vid- eo games, digital agriculture etc. Many of them are included in the Digital Serbia In- itiative, where we are striving together to create an environment in which these indi- vidual successes will become the rule. When I look at everything we’ve done and every- one we’ve included in this ght, I have no doubt that the kind of Serbia we’ve long imagined is really possible. We are closer than you could imagine. You deal with a wide range of topics. How do you reach the de ning of a
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