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CAPTAIN NIKOLA JOVANOVIĆ 3 Prilaz kom aerodromu najviše volite i zbog čega?
JOŠ JEDNA ZNAČAJNA NAGRADA ZA MARKETINŠKU KAMPANJU ER SRBIJE Marketinška kampanja Er Srbije „ Svaki put po tvojoj me- ri“ proglašena je za najbolju profitnu integrisanu kampanju na Petom festivalu integrisanih komunikacija Kaktus 2019, u organizaciji interaktivnog specijalizovanog portala Mar- keting mreža . Kampanja koju je za našu kompaniju razvi- la kreativna agencija Communis bila je aktuelna tokom no- vembra i decembra 2018, a bila je vidljiva na bilbordima, internetu i televizijskim ekranima. Uz poruku „Svaki put po tvojoj meri“ i zaštitno lice, popularnog glumca Miloša Biko- vića, približili smo kompaniju putnicima i dodatno objasni- li naš tarifni koncept. Kampanja je nagrađena i na Vikend medija festivalu održanom sredinom septembra u Rovinju. ANOTHER IMPORTANT AWARD FOR AIR SERBIA’S MARKETING CAMPAIGN Air Serbia’s“Have it Your Way”marketing campaign was awarded as the Best Pro t Integrated Campaign at the Fifth Integrated Communications Festival Cactus 2019, organised by interactive specialised portal Marketing Networks. This campaign, developed for our company by the Communis creative agency, was active during November and December 2018 and was visible on billboards, the internet and television screens. With the message“Have it Your Way” and championed by popular actor Miloš Biković, Air Serbia brought the company closer to passengers and further explained the airline’s new tari concept. The campaign was also awarded at the Weekend Media Festival, which was held in Rovinj, Croatia, in mid-September.
PITANJA ZA NIKOLU JOVANOVIĆA, KAPETANA THREE QUESTIONS FOR
– Veoma zanimljiv prilaz za sletanje ima aerodrom u Nici jer se sa- stoji od instrumentalnog i vizuelnog segmenta, što je posebno intere- santno za letenje. Doživljaj takođe upotpunjuje i prelep pogled na mo-
re i Azurnu obalu, dok se u daljini vide Alpi. Šta je najvažnije da bi let bio dobro obavljen?
– Veliki broj ljudi vredno i odgovorno radi da bi svaki let bio do- bro i bezbedno obavljen. Iz ugla pilota, izdvojio bih detaljnu pripremu kao veoma važan element. To između ostalog podrazumeva izučava- nje aerodromskih procedura, rute i aktuelnih vremenskih uslova. Svi članovi posade moraju da budu odmorni, da funkcionišu kao tim i da postoji profesionalna saradnja i komunikacija. Bliže se praznici. Koje je najneobičnije mesto na kojem ste dočeka-
li Novu godinu i jeste li je nekad dočekali u avionu? – Definitivno bih iz- dvojio doček Nove go- dine u Norveškoj uz po- larnu svetlost, koja zaista ostavlja bez daha. Uvek me inspiriše i pomisao na ordove, koji poka- zuju kakav umetnik ume da bude priroda. Nisam imao priliku da dočekam Novu godinu u avionu, ali sam nedavno tako dočekao rođendan, koji mi je posada učinila po- sebnim.
ER SRBIJA I ATLAS GLOBAL PROŠIRILI PARTNERSTVO
Er Srbija je proširila kod-šer partnerstvo sa turskim Atlas Globalom . Srpski avio-prevoznik je dodao svoj JU marke- ting kod na letove turske avio-kompanije između Istanbu- la i Aktaua u Kazahstanu, dok je Atlas Global dodao svoj marketing kod na JU letove za Amsterdam i Bukurešt. Ovo je drugo proširenje postojećeg aranžmana između dve avio-kompanije ove godine. Početkom 2019. godine Atlas Global započeo je deljenje koda na letovima Er Srbije iz Be- ograda ka Berlinu, Kijevu, Sofiji , Cirihu i Pragu.
Which airport’s approach do you like the most and why?
- The approach to landing at Nice airport is very interesting, because it consists of instrumental and visual segments, which is especially interesting for ying. The expe- rience is also complemented by beautiful views of the sea and the Cote d’Azur, while the Alps can be seen in the distance. What is most important for a ight to be conducted well? - A large number of people work diligently and responsibly to ensure that each ight is conducted well and safely. From a pilot’s perspective, I would single out de- tailed pre ight preparation as a very important element. That implies, among other things, studying airport procedures, routes and current weather conditions. All crew members need to be rested, to function as a team, and for there to be professional co- operation and communication. The festive season is approaching. What is the most unusual place where you’ve welcomed the New Year and have you ever done so aboard a plane? - I would de nitely single out New Year’s Eve in Norway, with the polar lights that are truly breathtaking. I’m always inspired by the thought of the ords, which show what an artist nature can be. I haven’t had the chance to celebrate a New Year aboard a plane, but I did recently mark a birthday during a ight, which my crew made special.
AIR SERBIA AND ATLAS GLOBAL EXPAND PARTNERSHIP
Air Serbia has expanded its code-share partnership with Turkey's Atlas Global. The Serbian airline has added its JU marketing code to Turkish airlines’ ights between Istanbul and Aktau in Kazakhstan, while Atlas Global has added its marketing code to JU ights to Amsterdam and Bucharest. This is the second extension of the existing arrangement between the two airlines this year. In the beginning of 2019, Atlas Global began code sharing on Air Serbia ights from Belgrade to Berlin, Kiev, So a, Zurich and Prague.
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