Nema čekanja u redu, nema menjanja trake u kasi na pola transakcije, nema žvake za kusur i najvažnije u ovom pandemijskom periodu – nema nepotrebne gužve
No queuing, no changing register receipt rolls halfway through a transaction, no penny sweets as change and – most importantly in this pandemic period – no unwanted crowds
down jackets, precisely packed Japanese-style in a matching bag that eases packing. You insert your card, select your preferred size and colour options – and your clothing crisis is resolved in a second! The idea for this kind of “takeaway fashion” is nothing new: back in the 1960s, Paco Rabanne’s glamorous Space Age pieces, “sewn” from metal rings, were presented packaged in cans that were stored, like beverage cans, in a vending machine. Today, however, this far-sighted concept is inter- woven with masses of data from a growing digi- tal treasure trove that’s valued in the billions. All the flagship outlets of Spanish high-street fash- ion megabrand Zara are equipped with vending machines for collecting online orders. All that’s needed is to scan the QR code from the order con- firmation email in order for the package to “drop into your hands”, ready to wear! Nevertheless, the endeavour undertaken by market giant Amazon, under the scope of its “GO” concept, left us all but speechless with its com- plex nature yet simple execution. It pertains to small retail outlets with a barriered entrance door that can only be accessed through use of an app installed on a mobile device (which contains your data and is connected to a payment card). Af- ter that, you move between the aisles just as you would at your local grocers, right up to the point at which you would ordinarily arrive at the cash register with your selected items. That’s because here there is no cash register! It’s sufficient to scan the data from the application once again up- on exiting and you’ll instantly receive an email with the receipt for everything you’ve bought. Welcome to the future!
P erhaps we’re not quite living in accord- ance with expectations born of the sci- fi films we watched as children – but it does nonetheless seem that high-tech innovations are moving inexorably to- wards the automated performing of all our obliga- tions, like in futuristic phantasmagorias, even if that obligation is just making a regular purchase. For starters, imagine you’re hurrying through an airport to “catch” a connecting flight, when you instantly remember that you haven’t brought the kind of padded jacket that you’ll definitely need upon arrival in your desired destination. Howev- er, luckily, you quickly come across a vending ma- chine that isn’t selling snacks, but rather Uniqlo SHOPS OF THE FUTURE Technology is altering the shopping experience Groceries without the need for weighing and cash registers, t-shirts from vending machines and the fastest way to buy fast fashion favourites – welcome to futurism applied to traditional retail
Shopping » Šoping | 71
Made with FlippingBook interactive PDF creator