Elevate November 2021 | Air Serbia

The Pantone Color Institute designs a palette of colours each year, selecting one as the lead ‘It’ colour. The final decision of just a single Colour of the Year will be made in January

PANTONE INSTITUTE RULES CHANGING

For the past 20 years, the colour that’s been declared Colour of the Year by the Pantone Institute has influenced fashion, interior design and marketing. The full palette of current colours is always wide-ranging, but only one is selected as the dominant ‘It’ colour of the year. Pantone’s experts spend the entire year analysing all art forms, popular tourist destinations, films, the entertainment industry, new lifestyles and socioeconomic conditions. And then, at the end of the year, they announce the colour that will mark the coming year. However, the new normal has also brought new rules, which is why, for the first time, we’ve received three colours that have been announced prior to the end of the year for the coming spring. We will only discover which colour has been chosen as the dominant ‘It’ colour for the whole of the coming year in January.

Colours » Boje | 79

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