Elevate February 2021 | Air Serbia

Cilindri, cevi, federi... Sve uglavnom u jarkim bojama Cylinders, pipes, springs... Everything is generally in bright colours

Ko je bio Pjer Karden Rođen je 2. 7. 1922. u severnoj Italiji, u blizini Ve- necije. Porodica je emigrirala u Francusku, pa je detinjstvo proveo u Sen Etjenu. Sa 17 godi- na bio je šegrt kod krojača i specijalizovao se za ženska odela. Počeo je da studira arhitekturu u Parizu 1944, ali je karijeru ipak nastavio u mod- nim kućama. WHO WAS PIERRE CARDIN? Born 2 nd July 1922 near Venice in northern Italy, his family’s emigration to France meant that he spent his childhood in Saint-Etienne. At the age of 17 he became a tailor’s apprentice and specialised in women’s suits. He began studying architecture in Paris in 1944, but nonetheless continued his career in fashion houses.

dresses with slits even today, and the influence of Ja- pan can also be recognised in his distant inspiration. Alongside his unbridled imagination, he also had a talent for business. Once he‘d got his haute couture house on its feet, he quickly turned to a more lucrative source of income with the promoting designer cloth- ing, i.e. designs that were more accessible to a wider circle of consumers. We shouldn‘t forget that back in the 1950s this was something new and courageous, or we could even say revolutionary. His brand found its way onto almost everything that brought money, from furniture and accessories, to cigarettes and food. He conquered the world, as he himself once announced. This innovator and fearless, avant-garde designer was the first to present a fashion collection on Mos- cow‚s Red Square, back in 1991, while he also conquered the markets of China and Japan. He was among the first, back in 1994, to present his collection to just a small circle of clients and journalists. And a brief overview of his creative work reminds us that, in fashion, everything has already been seen and the future lies in new materials, 3D printers and deconstruction. And we are left with Pierre Cardin as an inexhaustible source of inspiration…

collection elevated him to the top of the fashion Pan- theon. He gathered the seam, played with the silhouette and created the “balloon” dress. Next came collections in which he played with lengths and shapes never pre- viously seen in fashion, creating dresses with asymmet- rical edges, adding pompoms that hang down to the floor over a mini skirt, triangular jackets with an open- ing for the face, as well as the craziest hats and caps. After visiting the NASA Space Center, where he had the opportunity to try on an astronaut‘s suit, his obsession with geometry continued, but a love for out- er space also ignited within him, bringing a new ele- ment to his work. Designs inspired by the cosmos and his love of futurism were visualised through space hel- mets that began appearing on the catwalk. Butterflies represent another inescapable element of his creative work. We would still wear his large-sleeved

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