na je ispod na osnovu primera za povratni let na rela- ciji Beograd–Podgorica:
ch include the airserbia.com website, the airline‘s new application for mobile devices and ticket purchases via the Contact Centre or at Air Serbia retail outlets. Aligned with the practises applied by the world‘s largest carriers, the new strategy will also ensure a more even distribu- tion of the costs of services in the ticket sales chain, as well as the opportunity to inform passengers quickly and directly in the case of any scheduling changes. “The new strategy brings Air Serbia closer than ever to its passengers. Our passengers will always experien- ce the best pricing by shopping for travel directly with Air Serbia, which will not necessarily be available with ot- her shopping outlets that market Air Serbia flights. In or- der to catch the offered value and achieve the beneficial pricing, please make sure your booking is made directly with Air Serbia, either by you or by your travel planning provider,” said Jiri Marek, Air Serbia General Manager, Commercial and Strategy. From the beginning of the restoring of air traffic in May 2020 until the end of December last year, 47% of the total number of sold air tickets were purchased thro- ugh Air Serbia‘s direct channels, i.e. through the website, mobile application, Contact Centre and Air Serbia reta- il outlets, representing an increase of 52% compared to the same period of 2019. Major contributors of the dire- ct channel growth include online sales, along with the re- cent introduction of the mobile application and the con- tinuous improvement of the national airline‘s website. The growth trend of online sales is supported by the fact that it is a contactless and secure model, which make it particularly suitable under the current circumstances of the Coronavirus Pandemic. Passengers can purchase tickets using airserbia. com, the Air Serbia mobile application or via the Air Ser- bia Contact Centre, by calling 0800 111 528 from Ser- bia or +381 11 311 21 23 from abroad. Tickets can also be purchased at Air Serbia‘s retail outlets in Belgrade, inc- luding Bulevar kralja Aleksandra 17 (open weekdays from 8am to 8pm) and Jurija Gagarina 12 (open weekdays from 9am to 5pm), as well as at the airline‘s retail shop at the Belgrade Nikola Tesla Airport (open daily from 4am to 1am). The table included here shows the value of shopping directly with Air Serbia, providing the example of a round trip between Belgrade and Podgorica:
Struktura cena
Direktni kanali* Drugi kanali
Tarifa
57,00
57,00 40,38
Obavezne takse u avio-saobraćaju 40,38
Taksa za troškove distribucije
0,00 0,00 97,38
8,00
Uslužna provizija
10,00+ 115,38
Ukupno Razlika
18,00+
Sve cene su u evrima. * Direktni prodajni kanali odnose se na veb-sajt air- serbia.com, aplikaciju za mobilne uređaje, kontakt-cen- tar Er Srbije i poslovnice Er Srbije . AIR SERBIA ANNOUNCES NEW COMMERCIAL STRATEGY TICKETS MOST AFFORDABLE THROUGH AIR SERBIA SALES CHANNELS Air Serbia is set to introduce a new global commercial strategy for the upcoming summer schedule season, which begins on 28 th March 2021. THE OVERALL OBJECTIVES OF THE NEW STRATEGY will be for the Serbian national airline to establish mo- re direct contact with its passengers and to offer them the best possible prices via its direct sales channels, whi-
Najbolje moguće cene na veb-sajtu airserbia. com, mobilnoj aplikaciji, putem kontakt centra ili u poslovnicama Er Srbije The best possible prices for ticket purchases are via the airserbia.com website, mobile application,the Contact Centre or at Air Serbia retail outlets
Price structure
Direct channels* Other channels
Fare
57.00
57.00 40.38
Mandatory Aviation Taxes 40.38
Distribution Cost Fee
0.00 0.00 97.38
8.00
Service Fee
10.00+ 115.38
Total
Difference
18.00+ All prices are expressed in EUR.
*Direct sales channels refer to the airserbia.com website, the Air Serbia application for mobile devi- ces, the Air Serbia Contact Centre and Air Serbia reta- il outlets.
Air Serbia » Er Srbija | 49
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