Elevate January 2021 | Air Serbia

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Januar 2021. godine

January 2021

Dragi putnici,

Dear passengers,

PRED NAMA JE NOVA GODINA – nov i svež početak koji nam je svima bio potreban. Nestrpljivo smo čekali da se završi pret- hodna godina, nadajući se da će doći kraj i teškoćama koje je donela. Iako januar 2021. ne može magično da izbriše izazove iz 2020. godine, daje nam novu energiju da se sa njima suoči- mo spremniji, jači i bogatiji za brojne lekcije. Godina za nama bila je, u najmanju ruku, specifična. Pandemija korona virusa uticala je na svakog pojedinca i kompaniju, bez izuzetka, ali nećemo preterati ako kažemo da je sektor turizma i transporta, uključujući avio-industriju, jedan od najteže pogođenih. Najveća kriza u novijoj istoriji putničkog avio-saobraćaja ozbiljno nas je poljuljala, ali nismo klonuli duhom. Predviđanja stručnjaka za globalni oporavak avio-prevoza

THE NEW YEAR IS AHEAD OF us – a new and fresh start that we all needed. We were impatiently awaiting the end of last ye- ar, hoping that the hardships it brought would also end with it. Al- though January 2021 cannot magically erase the challenges that emerged in 2020, it can give us new energy to face them better prepared, stronger and having learned numerous lessons. The year behind us was unique, to say the least. The Coro- navirus Pandemic had an impact on each individual and com- pany, without exception, but we wouldn’t be exaggerating if we said that the tourism and transport sectors, including the avia- tion industry, were hit the hardest. We were seriously shook by the biggest crisis in the recent history of passenger air transport, but we weren’t disheartened. Experts have offered differing estimates regarding the glo-

su raznolika, ali i dalje je nepoznanica kada će do toga doći. Sve češće možemo čuti o različitim savremenim rešenjima koja će nam olakšati putovanja u vreme pandemije. Mi u Er Srbiji u 2021. godinu ulazimo sa optimizmom i spremni da se prilagođavamo novim uslovima, jer samo kompanije u kojima se promene odvijaju brzo i efikasno mogu opstati i ići napred. U prošloj godini je značajno smanjen obim putničkog saobraćaja, a u jednom trenutku je i potpuno zaustavljen. Ipak, sve to ne može da oduzme i umanji njegov značaj. Još davne 1944. godine u Konvenciji o međunarodnom civilnom vazduhoplovstvu definisana je njegova uloga – stvaranje i održavanje prijateljstva i razumevanja

bal recovery of air transport, but it remains to be seen when that recovery will happen. We keep he- aring about different modern solutions that wi- ll make travelling easier during the pandemic. We at Air Serbia are entering 2021 full of optimism and ready to adapt to new circumstances, because only those companies that adopt changes quickly and efficiently can survive and move forward. Passenger traffic reduced significantly last ye- ar, at one point even being halted completely. Still, all this cannot take away or diminish the importan- ce of passenger traffic. Back in 1944, its role was defined in the Convention on International Civil Aviation – creating and preserving friendship and understanding among the nations and peoples of

Mi u Er Srbiji u 2021. godinu ulazimo sa optimizmom i spremni da se prilagođavamo novim uslovima At Air Serbia we are entering 2021 full of optimism and ready

to adapt to new circumstances

među nacijama i narodima sveta. To je srž i suština putovanja – razlog zbog kog su se ljudi vekovima borili da prevazilaze ogromne razdaljine kopnom i morem, sve dok početkom 20. veka prvi avioni nisu olakšali te poduhvate. Putovanja nam pružaju mogućnost povezivanja i umrežavanja, upoznavanja različitih naroda, kultura i delova sveta, kao i spoznavanje sebe kroz bolje upoznavanje drugih. Koliko god da je 2020. godina bila teška i izazovna, naučila nas je i nekim važnim stvarima. Pre svega, naučila nas je da zastanemo i usporimo, da bolje pogledamo okolinu i uživamo u malim stvarima, da shvatimo koliko nam znače ljudi oko nas i radujemo se trenutku kada ćemo ponovo videti one od kojih smo dugo bili razdvojeni. Nadamo se da ćemo ove godine biti u prilici da vas vodimo u nove avanture – da sklopite nove poslove i ostvarite nove uspehe, da ponovo vidite drage ljude, porodicu i prijatelje koji žive daleko, kao i da spoznate sami sebe, ali u novom i još boljem izdanju. Uživajte u letu i srećan put.

the world. This is the core and essence of travelling – the reason why people struggled for centuries to overcome vast distances by land and sea, until, in the early 20 th century, aeroplanes ma- de these endeavours easier. Travelling gives us an opportunity to connect and network; it allows us to get to know different nati- ons, cultures and parts of the world, and it also helps us to disco- ver ourselves by getting to know others better. As difficult and challenging as 2020 was, it also taught us some important lessons. First, it taught us to stop and slow down, to take in our surroundings and enjoy the little things, to realise how much the people around us mean to us, and to lo- ok forward to the moment when we will again see those we’ve been separated from for so long. We hope that we will be able to take you on new adventures this year – to seal new deals and achieve new successes, to again see people dear to you, family and friends who live far away, and to learn about yourself, but as a new and better you. Enjoy the flight and have a good trip.

ISKRENO VAŠA, ER SRBIJA

SINCERELY YOURS, AIR SERBIA

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