U ovo naše instagramično vreme ni tren- dovi nisu ono što su nekad bili. Umesto jasno definisanih dizajnerskih depe- ša o novoj dužini suknje ili koloritu koji će dominirati, sad imamo modne nara- tive: stilske scenarije koji kreiraju atmosferu en vo- gue . Tako se u letnjim mesecima prate autfit odred- nice boho devojaka sa Mikonosa ili Santorinija, u jesen je na redu ušuškavanje u kardigane od kru- pnog prediva poput stajliš stanovnica Londona, a za zimu je planiran beg u planine – komadi koji po- djednako moćno izgledaju na snežnoj stazi, kao i na modnoj pisti. Slučajno ili ne, tek modne kuće su ove sezone više nego ikad fokus u svojim ležernim segmentima stavile na odeću inspirisanu gracioznim potezima i nezaustavljivim adrenalinom profesionalnih skijaša (i onih koji to nisu, nego se samo tako odevaju). Sa nostalgičnim osvrtom na najbolje dane elit- nih skijališta koja decenijama predstavljaju pojam ekskluzivnosti u domenu zimskog turizma, najtra- ženiji modni kreatori su na revijama prikazali retro ski-džempere, pantalone od tehnološki usavršenih materijala koje su dovoljno šik za grad i podjedna- ko nepromočive za avanturu, čizme sa detaljima ko- ji podsećaju na pancerice... Na kraju, ali ne i najmanje važno, tu su naočare za sunce, čiji futuristički dizajn odbija jako sunce na planini i štiti od neželjenih pogleda bilo gde drugde! Najpoznatija globalna platforma za luksuzni shop- ping Net-a-Porter je modnom fenomenu Après Ski posvetila i jedan modni editorijal! Međutim, u nameri da maksimalno kapitalizuju skijanje kao elitni sport, neke modne kuće su otiš- le i korak dalje od inspiracije ka brendingu komplet- nih linija opreme za skijanje. Istorijski važna fran- cuska kuća Dior i rimska modna imperija porodice Fendi gotovo u isto vreme lansirali su kapsula ko- lekcije svega što vam može zatrebati na planini. Osim ski-pasa, naravno.
I n this Instagram time of ours – even trends aren’t what they used to be. Instead of clear- ly defined designer fashion dispatches about the new length of skirts or the colour that will dominate, we now have fashion narratives: stylish scenarios that create an en vogue atmos- phere. Thus, in the summer months we follow the determining outfit of boho girls from Mykonos or Santorini, while in autumn it is the turn of wrapping up in cardigans made of thick yarn, like the styl- ish residents of London, and in winter plans revolve around the planned escape to the mountains – with pieces that look equally powerful on snowy slopes and on fashion catwalks. Whether coincidental or not, it is only this sea- son that fashion houses have placed more of a focus than ever on clothes inspired by the graceful moves and unstoppable adrenaline of professional skiers (and those who aren’t but dress like they are). With a nostalgic review of the best days of elite ski resorts that have represented the concept of ex- clusivity in the domain of winter tourism for dec- ades, the most sought after fashion designers uti- lised shows to present retro ski sweaters, trousers made from technologically advanced materials that are sufficiently chic for the city and equally water- proof for adventure, with boots that are reminis- cent of armoured footwear etc. Last, but by no means least, there are sunglasses with a futuristic design that reflects the strong sun on mountains and protects against unwanted looks anywhere else! The most famous global platform for luxury shopping, Net-a-Porter, has dedicated a fash- ion editorial to this “apres ski” fashion phenomenon! However, with the intention of maximising the capitalisation of skiing as an elite sport, some fash- ion houses have gone a step further than inspiration by moving towards the branding of complete lines of ski equipment. Historically important French house Dior and the Rome-based fash- SKI SLOPE AS A CATWALK Apres ski, snowbound luxury Chic editions after a day on the slopes of Chamonix and St. Moritz remain as eternal inspiration for designers
Tekst/Words: Ivan Radojičić Photography: Profimedia.rs
ion empire of the Fendi family almost si- multaneously launched capsule collec- tions that include everything you might need on a mountain.... Ex- cept a ski pass, of course.
Skiing » Skijanje | 53
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