Er Srbija u fokusu / Air Serbia close up
Partner News
Piter Baumgartner, generalni direktor avio-kompanije Etihad ervejz , i NjE Saif Said Gobaš, generalni direktor Uprave za kulturu i turizam Abu Dabija, okruženi članicama kabinske posade Etihad ervejza Peter Baumgartner, Etihad Airways Chief Executive Officer, and HE Saif Saeed Ghobash, Director General of the Department of Culture & Tourism – Abu Dhabi, flanked by members of Etihad Airways’ Cabin Crew
LOUVRE ABU DHABI PARTNERS WITH ETIHAD AIRWAYS Luvr Abu Dabi i Etihad ervejz postali partneri
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uvr Abu Dabi je sa avio-kompanijom Etihad ervejz zaklju- čio prvi ekskluzivni ugovor o platinastom partnerstvu. Sve- čanost potpisivanja ugovora je održana pod spektakularnom ku- polom muzeja, uz karakteristični efekat „kiše svetlosti“. Muzej Luvr u Abu Dabiju biće zvanično otvoren 11. novem- bra kao jedinstvena kulturna i turistička znamenitost grada. Ovo arhitektonsko remek-delo, koje zapanjuje svojom veličinom i dizajnom, biće jedan od malobrojnih istinski univerzalnih mu- zeja na svetu. Kao platinasti partner, Etihad ce sarađivati sa Luvrom Abu Dabi u oblastima brendiranja, marketinga, društvenih medija, od- nosa sa javnošcu i medijima, organizacije događaja i izložbi, kul- turne razmene, transporta, osmišljavanja sadržaja na letovima, kao i na aktivnostima u okviru sektora turizma. Hala, turistič- ki ogranak kompanije Etihad ervejz , sarađivaće sa muzejom na osmišljavanju posebnih paket aranžmana za posete Abu Dabiju. „ Etihad ervejz i Luvr Abu Dabi su dva glavna lika u istoj priči, a saradnja koju smo ostvarili je veoma značajna. Kao na- cionalna avio-kompanija UAE, koja iz Abu Dabija leti u svet,
ouvre Abu Dhabi has signed an exclusive platinum partnership with Etihad Airways. The symbolic ceremony took place under the museum’s spectacular dome and its ‘Rain of Light’ effect. Louvre Abu Dhabi will officially open on 11 th November as an iconic landmark on the city’s geographical, cultural and tourist landscape. The architectural masterpiece is one of only a few truly universal museums in the world, awe-inspiring in both its scale and design. As a Platinum partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi. Peter Baumgartner, Etihad Airways Chief Executive Officer, said: “Etihad Airways and Louvre Abu Dhabi are two leading characters in the same story and we share a deep bond. As the national airline of the UAE,
Etihad takođe na univer- zalan način povezuje lju- de. Posvećeni smo tome da, u saradnji sa našim par- tnerima iz Luvra Abu Da- bi i Uprave za kulturu i turi- zam Abu Dabija, dovedemo goste iz svih krajeva naše globalne mreže u naš dom i da zajedno osmišljavamo aktivnosti koje ce najbo- lje predstaviti ovaj veličan- stveni muzej”, rekao je Pi- ter Baumgartner, generalni direktor Etihad ervejza .
flying from Abu Dhabi to the world, we are also a universal connector of people. Together with our partners at Louvre Abu Dhabi and the Department of Culture & Tourism – Abu Dhabi, we are committed to bringing guests from across our global network to our home, and to co-creating experiences which will showcase this magnificent museum.”
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